Hotel Research Methodology

Chapter 3: Research Methodology

3.1 Introduction

Every research must be conducted in a methodological and technical manner for validity and reliability. This chapter describes the steps in which the research methodology was conducted for this study. It deals with the specific method used to proceed with data collection process, analysis and the procedure to meet the aims and objectives pointed out in chapter 1 of the study. This chapter shall elaborate using a methodological process that has been adapted by Saunders et al (2009). Figure 3.1: Adapted by Saunders et al, 2009.

3.2 Research Problem

The hotel industry, being a service industry, man labour is the among the most important factors that they should cater for. Therefore, for employees

To sum up, it can be deduced that employee job satisfaction plays a great role in the service industry. If employees are satisfied with the types of reward that are given to them, they shall deliver good services to customers leading to good image of the hotel and the destination as well which in return will be profitable to the hotel (customer satisfaction and retention). Thus, revealing the importance of job satisfaction in the hotel industry. Employees who have a good salary, good working condition, work-life balance, job security, amongst others, are satisfied with their job which in turn is profitable to the

Hypotheses are designed to assess the relationship between financial reward, non-financial reward, total reward and job satisfaction. The following figure 3.2 describes the hypotheses developed for this study. Figure 3.2

The most important variables are taken from the statements under job satisfaction. Namely; hours of work, flexible schedule, encouragement and personal accomplishment. And the most important variables are also taken from the statements under financial reward. Namely; salary, leaves and quality deliverables. Moreover, the most important variables are also taken from the statements under non-financial reward. Namely; job security, promotion, work-life balance, insurance (+other benefits). Lastly, the most important variables are also taken from the statements under total reward. Namely; employee retention and financial and non-financial rewards.

Based on the literature review and the questionnaire, the following hypotheses are proposed:

3.4.1 H1

The first set of hypotheses is based firstly on financial rewards and job satisfaction and secondly on financial rewards and the statements under job satisfaction.

Below, figure 3.3 shows the hypotheses proposed for H1. Figure 3.3

3.4.2