Hotel Swot Analysis Essay

INTRODUCTION

In today’s society, hotel business often find themselves operating in an environment that is always changing. In order to manage the business, the hotel need to identify the internal and external factors that will affect the company’s future performance. Thus, a SWOT (Strengths, Weakness, Opportunity and Threats) analysis is needed in order to understand the business and as a result they can take advantage of their strengths, tackle their weakness, exploit their opportunities and prevent threats. The business strengths and weakness are the internal factors that the business can control, while opportunities and threats are the internal factors such as the changes in the business environment which have not been influenced by the business. The benefit of having the SWOT analysis is that the business can built up strategies according to its finding and analysis. As a result the business can use their strategies to monitor and maintain their position in the changing environment.

AIM & OBJECTIVES

The aim of SWOT Analysis in this report is to analyze Hotel Volpe7’s (from here forth referred to as our hotel or Volpe 7) strengths, weakness, opportunity and threats. These main factors will help out the hotel to analyze what the business could improve by organizing the important factors that will lead to success, and factors that will

Such as, a financial problem from a bank, and we didn’t have have enough money to refurbish. In the context, we must take consideration to save the money in the beginning, then we could start to develop our hotel maintenance, improve facilities that we have in order to enhance more competitive power with others hotel in the same market environment. Also we achieving our aim and objective, which is to prevent the hotel from costly failures and lead the hotel to a successful