The Importance Of Hotel Uniforms

2) Impress the guests by providing Hong Kong-featured novelty

Guests visiting to chained hotels around the world experience the same or high-level of similarity of service encounters, facilities and decoration provided, hotel uniforms with Hong Kong-featured novelty design is the feasible way to impress the guests. Ariffin, Nameghi and Soon (2015, p.782) point out that foreign guests expect hotels to “act as a good point of contact for the nation they are representing in terms of tangible or intangible components. One example of the tangible component in the hotel context is the uniform of the front-line staff members”, meaning that when guests arrive at the hotels, they expect to feel the nations where they are staying by experiencing the

Nelson and Bowen (2000, p.86) state that “Employee uniforms generally constitute an important component of a hospitality establishment’s brand identity. Not only do uniforms create a specific impression of a property, but they are an integral part of the atmosphere created by a hotel or restaurant”, showing that how employee uniforms determine a hotel’s position and the atmospheric ambiance. Xiao (2000) takes the case of hotels in China as an exemplification that modern design of hotel uniforms demonstrates the hotel’s marketing positioning in pursuing innovation and modernity, which contributes to the hotel’s corporate image of how they perceive the up-to-date service quality and facilities installations (Chen & Chen, 2014). Guests stayed in the hotels or the public simply interpret the hotel class or hotel images by glancing over the hotel uniforms, if they are outstanding enough than their competitors, just as what Hainan Airlines does.

1.2 Problem Statements

The purpose of this research is to explore how hotel uniform design with eye-catching complements, namely embroideries or edgings, being added to the current hotel uniforms,

They have higher attention towards appreciating the design of the hotel uniforms by “feeling” the hospitality provided by such moments of truth in a non-verbal but tangible way. Lovell (2005) indicates that hotel guests who have higher consumption power and aesthetic standards usually attend to the implicit service encounter cues to determine how upscale and value for money of the hotels they will stay as uniforms contribute to the uniqueness and standard consistency of the chained hotels in a non-verbal way.

After studying the effectiveness of adding such localized or eye-catching specialities to the existent uniforms, forecast regarding

1. the future trend of hotel uniforms design and

2. the feasibility to personalize the designated multinational hotels’ unique features in a specific region to provide guests different exposures and experience when they stay in the chained hotels in other countries, will be studied.

In short, the expected outcomes are:

1. To examine the current design of whether the hotel uniforms of multinational hotel brands are effective in leaving the guests remarkable