2.Target Markets Hotel targets many markets and can be classified according to the markets they attempt to attract their guests. Common type of markets include business, airport, suites, residential, resort , timeshare , casino , convention and conference hotels . • Business Hotels: - These hotels are the largest group of hotel types and they primarily cater to business travellers and usually located in downtown or business districts . Although Business hotels primarily serves business travellers , many tour groups, individual tourists and small conference groups find these hotels attractive. Guest amenities at business hotels may include complimentary newspapers, morning coffee, free local telephone calls , Break fast etc.
I chose the Hilton brand of hotels for my SWOT/STEEPLE analysis. It started 96 years ago as one small hotel, but today it has become one of the biggest brands of hotels in the world. The Hilton brand of hotels has several strengths. The popularity of the brand that is linked with its good service and prestige is one of them. Its large recognition has made it easy for tourists or frequent travelers to have a reliable and “luxurious” (of course, depending on the brand of the Hilton Hotel) place were they would feel confortable.
It is difficult to make the difference with the existing hotels to attract new customers, as the services are similar within the industry. Although the switching costs are very low, the customers are willing to choose the familiar brands and the image of brands plays an important role in the customer brand loyalty. As the hotels industry is a kind of service industry, the economies of scale are not so important. Overall, the threat of the new entrants is low. 4.
On the one hand, there are different categories of suppliers of products and services in the hotel industry. Thus, they are segmented and having a lower power by themselves. On the other hand, the suppliers have a strong connection with luxury hotels- Intercontinental, Hyatt, Starwood, and Hilton, due to the reason that they are essential to the provision of food and beverage, as well as well-trained services in luxury hotel business. It refers to the high quality of catering and tourist operators’ services. This is influential to hotels’ competitive advantages in price and services, which is a variable factor of reducing the customers’ sensitivity to the price.
The use of the hotel was different compared to nowadays. Hotel back then were used only for people who are rich. Nowadays any people can use hotel, whether they are rich or not. There is many kinds of hotel, starting from the best one till the worst one, depends on how the person can afford. Design and the structure of the Hotel’s were almost the same as the others.
convention attendees, revenue is also generated by conventioneers utilizing other hotel services like restaurants and drugstores. Additional revenue for the various hotel services is also created by spouses that often accompanying convention delegates (Weber, 2001). Also, Hu (1994) proved that meeting guests tend to spend more on food and beverages and meeting space rental than do other guests. Finally, conventions and meetings are excellent prospects for repeat business (Weber, 2001). The repeated use of a hotel chain for an event can depend on the satisfaction of convention attendees.
This is due to many competitors at the same location as BMP Hotel. The effect can clearly be seen during peak season. Although the competitors are higher rated hotels, but because they offering almost the same price as a 3-star hotel with better ambience and facilities, customer will definitely fall into it. Bargaining Power of Suppliers The bargaining power of suppliers is low because BMP Hotel does not rely on limited number of suppliers. They have plenty of suppliers local and international providing stocks for hotel’s operation.
Keen to try dinner at the top of the City Singapore? Relax because you might as well stay at the hotel around this place, one of The Ritz-Carlton, Millenia Singapore. There are 5 types of rooms, the Premier Room, Club Room, Premier Suite, Deluxe Room, and Deluxe. This is a 5 star hotel which is very nice to get the votes of lovers traveling in Singapore. However, if you are a backpacker who prefer hotels that charge cheap then do not worry because a lot of accommodation and cheap hotels in Singapore that provides good service to its guests.
Trip Advisor allows their users to assign a numerical value to each of those features, computing the overall score of a hotel as the average of the feature scores. In the past few years The concept of delivering quality service for ensuring guests satisfaction to achieve guests’ loyalty and subsequent repeat business has always been a normal assumption on the part of many theorists and practitioners. The main discussion is whether high quality service actually encourages to satisfied guests to return for repeat visits to the same hotel, and conversely, whether low
TITLE Bangkok’s Mana Hostel: Experience Travel Community In A Local District LEAD PARAGRAPH Mana Hostel is a budget accommodation with a community feel. With a large common area comparable to the hostel’s size, it creates a network of travelers. The owner has received fantastic feedback and many of his guests return for second or even third stays. If you wish to explore a more authentic side of Bangkok, the hostel is in the perfect location for you! Temples, markets and plenty of Thai people, in this district you can experience the way local Thais live.