Hotels In The Hotel Industry

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Literature review:
Hotels today are much more than just a place to sleep or take a rest. Many travelers see them as an integral part of a gateway experience with the recent boom in luxury hotels, travelers can choose a hotel that is much a selling point as the destination itself. The hotel industry alone is a multibillion dollar sector, its driving enough for people to work in different areas of interest and still be employed within the hotel industry. Nowadays hotels are providing great services to their customers or guests. Some researchers have defined “hotel” as a place where an establishment providing accommodation, services, facilities, meals and others for tourists and travelers. Sometimes hotels are referred to home away from home,
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For example hotels like Hilton, marriot, intercontinental hotels go under this category due to their luxury services that they give to their tourists and travelers. There hotels provide all the latest modern facilities, accommodation, and many more.
Four star hotels :
These hotels provide all the modern travelers with everything that they expect from a hotel but with a limited budget. The quality of services, facilities are quite close to the five star hotels. That’s why these hotels target travelers and tourist that have a limited amount of budget.
Three star hotels:
These hotels are mainly economy class hotels located in big cities and smaller cities as well. They have less facilities, services, accommodation than the four and five star hotels. These type of hotels have a strong customer satisfaction as they listen to the needs of their customers.

Two star hotels:
These hotels are usually located in smaller cities and in some places in bigger cities. These hotels provide all the basic facilities that are needed for accommodation and the prices are usually
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This can require a customer-centric business idea and culture to support effective marketing, sales, and service processes ( Richard and Daniel, 2001). Customer loyalty or customer relation management applications can enable effective customer loyalty, provided that an enterprise has the right leadership, strategy, and culture. Mostly everything is said within this statement (Brown, 1998). Customer loyalty decreases due to a lot of channels and increasing of the market. This is mainly due to the vast growth of the Internet, economic globalization and other comparable quality (Richard and Daniel,

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