Hovid Sdn Bhd Case Study
2.0 External environment 2.1 Economic One of the most important external environments that will affect Hovid Sdn Bhd is economic factor. The pharmaceutical business is one of the most non elastic economies in Malaysia and it will be affected by sudden problem but accommodate and return back healthy like before. The global and domestic developments have continued to affect the potential of ringgit Malaysia (RM), the RM fell 16.5% against the USD in their third quarter and also hit a low of 4.457 against the greenback amid anticipation of an imminent interest rate raise in US. Year-to-date, the currency of RM which ended on 13th October at 4.2 against USD that has drop again about 20% against the greenback, about 12% against uro and nearly …show more content…
Hovid Sdn Bhd building a new R&D Centre in Bayan Lepas, Penang which will address the constraint of space at our current facilities to expand their R&D capabilities. Beside that, Hovid Sdn Bhd also will strengthen their product portfolio, pipeline and capability with that new R&D Centre. It will reduce the development time of new products to maintain competitive edge. Earlier entry of imported generic medicines into the Malaysia drug market was due to trade policy initiatives and the difficulty of local generic drug manufacturers in conducting bioequivalence (BE) studies. Limited number of BE centres in Malaysia had cause difficulty for the local generic drug manufacturers to conduct BE studies, and the BE centres are mostly university based and non-profit orientated. In fact, as of 10 December 2013, there are only five local centres that are listed in the National Pharmaceutical Control Bureau (NPCB), in the Ministry of Health Malaysia Compliance Program for Bioequivalence Centre and Hovid Sdn Bhd is one of
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