Essay On The Importance Of Accounting Information

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. Placing adverts).

Advertising agencies produce logos, creating effective and attractive color schemes to draw the consumer's attention to their clients' ads. They also prepare slogans and brochures, and write descriptive copy for sales materials. They may produce public service announcements for charitable organizations and social programs as well, and issue press releases for new programs, events, and products. Advertising agencies use assorted forms of media to promote their clients' businesses or organizations, including magazine advertisements, newspaper ads, radio and TV commercials,

websites, and even infomercials.

Effective information should systematically provide information which has potential effects on the decision making process (Ives 1983). The effectiveness of accounting information has long been a subject of many researches (Chenhall, 1986, Chong 1996, Kim 1988, Mia 1994). Accounting information is usually categorized under two groups: information that influences decision making and mainly for the purpose of controlling the organization; information that facilitate decision making process and mostly used for coordination within an organization (Kren 1992). Hubber (1990), argues that integration of accounting information leads to coordination in organization, which in turn, increases the quality of the decision. Some researchers in accounting show that the effectiveness of accounting information system depend upon the quality of the output of the information system that can satisfy the users’