ipl-logo

How Did The Redbox Business Evolve

810 Words4 Pages

By 2012, Redbox had obtained approximately 42,000 automated DVD rental kiosks located variously throughout the United States, which has the organization a phenomenal success in the movie rental business. Redbox has succeeded in grabbing the customers from other competitors in the business like Netflix, and Blockbuster Incorporated. Redbox mainly focused on automated DVD rental kiosks, and the company has retained its lead in the market for quite a long time. The following part of the discussion presented is the business strategies employed by the Red box will involve Redbox’s journey to the leadership position in the domain.
Background to the evolution of the Redbox marketing strategy: How did the business evolve?
Redbox got its start by Mc …show more content…

Also, the organization rightly recognized the significance of Kiosks in the DVD rental business and exploited the opportunities to the maximum (Krauss, 2009). The strategy of the Redbox is quite unconventional, and the organization became successful in competing against the traditional brick and mortar stores companies such as Blockbuster Inc. and as well, the organization managed to increase its lead over the online retailer Netflix (Sandoval, 2011). The key to success of the organization mainly consisted in its good hardware and software resources as well the good marketing and partnership relations of the organization (Ferri, …show more content…

Apart from these characteristics, multiple locations of kiosks in the city along with high traffic are some of contributing factors to the success of Redbox. Low-cost provision being an essential element of the strategy contributed to the success of the company and the fact that Redbox never demanded any monthly obligation from the customers has made the organization the leader in the industry of movie rental. Redbox has never compromised from being in the limelight; the organization has always worked to upload the latest DVDs in the stock. All kiosks are open for 24- hours a day for the convenience of the customer. Redbox can offer all the latest and most popular movies for the pleasure of their customers (Barnes,

Show More
Related

  • Swot Analysis Of Redbox

    1065 Words  | 5 Pages

    The reason that consumers began renting from Redbox is quite simple. Redbox found a way to make renting movies and video games easy and convenient for the customer. They began by teaming up with CoinStar in 2005 and placed their Kiosk machines in similar locations, such as grocery stores, drug stores and other high traffic areas (Heffes,2011). These were the most frequent places that consumers accessed. By the end of 2009, there were more than 19,000 Redbox locations in (Heffes,2011).

    Read More

  • Cango Competitive Analysis Paper

    1049 Words  | 5 Pages

    Competitive advantage has become an important part of doing business and staying in business because it’s what sets a business apart from its competitors. According to Aghamirian and Dorri, (2015) “Competitive advantage is a concept based on economic theories on competitiveness of organizations, emphasizing their particular value in resources that they dispose of, as well as the products and services offered in the market” (p. 65). The competitive analysis will help CanGo standout from its competitors, develop points of difference, recognize competitors, and reevaluate core competencies. CanGo’s major competitors are Amazon, Apple, and Walmart. Each company shares the market of selling books, CDs, music, and movies.

    Read More

  • Gamestop Executive Summary

    1858 Words  | 8 Pages

    GameStop’s Struggle to Compete with Digital Gaming Evan Orme Department of Communications, Wayne State University COM: 3300 Business and Professional Presentations Professor Fatooma Saad June 21, 2023 June 21, 2023 Mr. Matt Furlong GameStop Corp. CEO and Director 625 Westport Pkwy Grapevine, TX 76051

    Read More

  • Gamestop Mission Statement

    1399 Words  | 6 Pages

    Strategic Goals In the video game and console market, GameStop is facing an ever-changing industry that is moving away from the standard brick-and-mortar retail store model to a digital download sales model. For GameStop to stay competitive in this new market, we have identified 2 strategic goals that follow GameStop’s mission statement and will keep them relevant in the gaming market. GameStop’s mission statement is: “Our GameStop, EB Games and Electronic Boutique retail locations set us apart in the industry. Everything that we offer our customers-from our expansive selection of new products, to our knowledgeable associates and our value-added pre-owned products is geared to deliver customer satisfaction.

    Read More

  • Comcast Strengths And Weaknesses

    477 Words  | 2 Pages

    One of the biggest marketing trends to hit the telecommunications industry is bundling services to expand beyond television by collecting not only cable television revenue, but also money that the consumer might otherwise be paying to a telephone company and an internet access provider. A simple recognition of the company’s name and variety of services offered tends to be two of Comcast’s major marketing strengths. It is common knowledge that Comcast offers the best combination of services, cost, and reliability in the telecom industry, through their continuous efforts to build upon preexisting services to offer more to customers. Customers are able to save since most companies will provide a discount on bundled services in exchange for the increased

    Read More

  • Swot Analysis Of Redbox

    609 Words  | 3 Pages

    Redbox has partnered with companies like Walmart, CVS, Walgreens, Family Dollar, and many grocery stores

    Read More

  • Comcast Essay

    1490 Words  | 6 Pages

    Comcast is an American company operating in the media industry. Most of its revenue Comcast gets from television, the Internet, and digital phone services. They offer their services in 39 states and the District of Columbia. Characteristics of the media industry are fast-evolving trends and innovations as well as fierce competitiveness. Number of competitors is always on the rise because of constant changes and innovation in the information technologies that constantly open new ways of communications and types of entertainment.

    Read More

  • Swot Analysis Of Cineplex

    804 Words  | 4 Pages

    Strengths Cineplex Inc. is a Canadian entertainment company that operates from one of the busiest cities in the world Toronto, Ontario. Cineplex currently has 162 theatres within Canada under numerous brands such as, Cineplex Cinemas, Cineplex Odeon, SilverCity, Galaxy Cinemas, Cinema City, Famous Players, Scotiabank Theatres and Cineplex VIP Cinemas. With the company's history going back more than a century it is not unusual that the previous decades have been full of mergers, acquisitions and growth that has brought about one of the biggest movie theatres today. Cineplex is a good experience as the movies is a place where people go to enjoy a film together and along with the brand owning a lot of the theatres in Canada, it is fair to conclude

    Read More

  • Case Analysis Of Porter's Five Forces Analysis Pixar

    936 Words  | 4 Pages

    Keeping in mind the end goal to break down Pixar 's present situating in its industry, we additionally carried out a Porter 's 5 Forces Analysis for this industry. •Power of Buyers: Purchasers for the producer business allude to film distributors, like, Disney. Because of the large amount of motion pictures accessible for distributors to pick from, the bargaining power of purchasers is huge for this industry. As distribution and advertising is basic for a film 's prosperity, all producers in the business aim to accomplice with solid wholesalers to get their movies out in the business. As distributors can pick among producers and motion pictures to collaborate with at their convenience, there is no exchanging expense for purchasers.

    Read More

  • Tivo Case Study Solution

    1243 Words  | 5 Pages

    TiVo has difficulties to cross the technology innovation lifecycle chasm between early adopters and early majority. This is evidenced by TiVo's market penetration level of 0.04%. In order to convince the early majority TiVo has to do 2 things: 1) secure a market leadership position because the pragmatists prefer to buy from the market leader, and 2) properly position, advertise and price TiVo for the target segments. In order to target the most appropriate segment, a 3C (Customers, Competitors, Company) analysis is required.

    Read More

  • Swot Analysis Of Odeon Cinema

    1222 Words  | 5 Pages

    In 2016 the ownership of ODEON cinema changes as the owner sells it to AMC theatres, therefore, it will create a new changing for the company (Business Wire, 2018). Odeon Cinema is the company who runs in the cinema industry. This report will discuss the macro and micro environments analysis of the company, the SWOT analysis for the company and the competitive analysis for this

    Read More

  • Essay On Redbox Vs Coinstar

    427 Words  | 2 Pages

    As a growing business Redbox will face several challenges and these will demand different solutions. One solution would be to keep up with the market and the effects it has on the consumers. This is necessary due to the fact that businesses continually change. The more this company succeeds, the more their competitors will notice.

    Read More

  • Value Chain In The Movie Industry

    848 Words  | 4 Pages

    “E-Service: Consumers have online access to any information related to a movie including show times, trailers, and tickets online. Moreover, The Internet also allows consumers to discuss the product online and guide them in their selection for a movie” (Casassus, Wei,

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Disadvantages Of Digital Business

    1600 Words  | 7 Pages

    The aim of this report was to research and understand what exactly digital means, the importance of the digital world to companies today and how they use it to the best of their ability for the positive performance of their business. Through our research of academic and peer reviewed articles and journals we learn how digital space can provide a world of opportunities to organisations as we focus in on the hospitality industry and the hotels who make the most of the digital platforms available. We are aware that many companies are rushing to become digital in order to reap the awards of these opportunities, but we look at how they surge to be effective or in some cases fail and see a decline in their digital popularity scale. North, 2014 discusses how consumers have little or no loyalty to brands and are willing to move from one digital platform to another as technology changes. Yvonne – Introduction (600) Aoife – Conclusion & Part A (800) Nadia – Referencing & Formatting & Part B (300) John – Technology Paragraph.

    Read More

More about How Did The Redbox Business Evolve

Open Document