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Impact Of Advertising On Consumer Buying Behavior

906 Words4 Pages

300 participants which had been received, how big of a role it plays in their life and whether they do actually remember the advertisements they have seen over a period of a week, as many authors support the view that advertising is often recalled even if it is in someone’s subconscious and to how much a consumer buying behavior is influenced by the Brand Image of the packaged milk. As a consequence, the hypotheses for this survey are as follows:
Hypothesis 1

Ho1: There is no significant impact of advertisement on consumer buying behavior.
Ha1: There is a significant impact of advertisement on consumer buying behavior.

Hypothesis 2
Ho2: There is no significant impact of celebrity endorsement in advertisement on consumer buying behavior. …show more content…

Ha4: Product quality has an indirect relationship with brand image on consumer buying behavior.

Hypothesis 6
Ho5: Product pricing has a direct relationship with brand image on consumer buying behavior.
Ha5: Product pricing has an indirect relationship with brand image on consumer buying behavior

Consequently, through the questionnaire this survey will investigate the role and importance of advertising in the consumer buying behavior.
The objectives/questions on which conclusions can be made as to whether or not the first hypothesis is supported are as follows
• Mobile phone users ignore the majority of advertisement that exists
• The advertisement does not persuade mobile phone users to buy products
All objectives/questions, which will be answered in agreement, will support the first hypothesis.
The second hypothesis will be judged by the following objectives/questions:
• Mobile phone users ignore the celebrities in advertisements
• Mobile phone users do not influence by celebrities while purchasing products.

The third hypothesis will be judged by the following objectives/questions:
• Which type of advertisements effects more on …show more content…

This study provides the importance of advertising and tactics or tricks that are being used during the advertisement activity in shampoo industry. This study also identifies the importance of brand image on consumer buying behavior in shampoo industry.
The reason of this study is to identify the impact of advertising and brand image that to what extend they influence consumer buying behavior in shampoo industry. This Research study provides deep understanding to packaged milk business and companies that to what extent their brand image and advertisement helps them to capture the customers.
1.8Prospects of Further Research

• The study could be conducted by using different variable other than advertisement and brand image. That might explore different expects of this study.
• This study is centered for the people of Karachi only so study could be conducted on a large scale or in different cities also.
• Study could be conducted with the use of other sampling method and technique.

1.9 Ethical Considerations Involved

For collecting data of this study ethical consideration were taken. A Likert scale questionnaire was made and got filled by the consumers after the approval. To keep the names of the respondents’ secret the area of mentioning the name of respondent were left

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