How Does Ayn Rand Use Ethos Pathos Logos

The effectiveness of an article, book, drawing and more, is increased just by attracting an audience, occasion, adding ethos, logos and pathos. The Times of London, William Safire, Ayn Rand, and Herblock show how to implement effectiveness using these rhetoric appeals. The rhetorical appeals are ethos, logos and pathos. There is a limited amount of logos used in these examples but they know how to properly use ethos and pathos to gain an audience and be effective at the same time. In the article, “Man Takes First Steps on the Moon” by the Times of London, they cover the moments of the first moon landing, Apollo 11. Informing the British citizens on the Apollo 11 mission is their main purpose. The Times of London makes this effective by establishing ethos, being a well known newspaper publication. They also bold and increase the font size on important words and quotes that might be appealing to the reader. For example, “Greatest moment of time,” the reader might be curious as to what “the greatest moment” is, making them read the article. The title itself can garner in people to read the article for people who are

The objective of the publication is to spread objectivism, which is a philosophy about rational individualism. Rand made commentary as a first hand experienced person watching the launch of Apollo 11. One of her appeals to make her article effective is making her commentary very detailed to keep her article interesting. For instance, Rand starts off by saying, “[the launch] began with a large patch of bright, yellow-orange flame shooting sideways from under the base of the rocket. It looked like a normal kind of flame and I felt an instant’s shock of anxiety, as if this were a building on fire.” This quote may indicate the reader to put themselves in her shoes and emotionally connect themselves, therefore pathos is used as one of her