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Brand Awareness Essay

1192 Words5 Pages

Branding nowadays is used to make over emotional attachment to help products as well as firms. Branding attempts build an emotion associated with involvement, a sense associated with good quality, as well as a feeling associated with intangible qualities that are around this brand name. Branding is much important it is the single most important factor for those companies investing their time and money to improve their branding strategy.

The decision for considering brand awareness and brand image as important element is because nowadays we value brand positioning more important than physical product itself.
Marketers play with consumers thoughts and register their brands in their mind. Brand Awareness and brand image derived from brand knowledge …show more content…

First, consumer thinks of brand every time while thinking about product category. Raising brand awareness enhances the chances that the brand will be in consideration while looking for product category.
Second, brand awareness also effect consumer decision for brands which is in their consideration. Thirdly, by influencing strength of brand association brand awareness effects consumer decision in brand image. As for brand image is concern it is consumers perception and association held in their mind about brand. Brand image results from favorability; uniqueness of the brand and types of brand association customer has about the brand.

Brand image consist of association held on prospect mind, although brand associations aren 't positive aspects, but tend to be graphics as well as symbol associated with a brand. With regard to example- The Nike Swoosh, Nokia sound, Film Superstars much like “Lux”, signature bank beat Ting-ting-ta-ding using Britannia, blue color using Pepsi, …show more content…

Due to this, it is sometimes the actual image personality of the brand name of which captures the actual eye regarding customers. Many times, people have a tendency to form their viewpoints as well as awareness with regards to a brand name just before these people perhaps realize which it can be as well as what it is in relation to. For this reason ones image reputation is vital so that you can identify ones brand name effectively between the opposition, as well as construct have confidence in together with your

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