ipl-logo

Brand Image Hypothesis

2014 Words9 Pages

Consumers give priority to brands and relate their status with multiple brands. They see brands in different viewpoints and suppose better quality of brands. If the brand will be satisfied the needs of the customers then they become reliable with brand and form long-term relationship with the particular brand. The basic purpose of this research is to realize the impact of brand image on consumer buying behavior in clothing sector. In this research, there is one independent variable (brand image), and one dependent variable (consumer buying behavior) were selected. For this study, questionnaires were filled by the sample size of 132 and targeted audience was female students between the age group of 18 to 25. Cronbach’s alpha test is applied …show more content…

HO1: There is no relationship between brand image and consumer buying behavior.
HA1: There is a relationship between brand image and consumer buying behavior.
Mathematical Representation:
HO1: P = 0
HA1: P ≠ 0 Hypothesis 2: Impact of quality of branded cloths on consumer buying behavior.
HO2: There is no relationship between quality of branded cloths and consumer buying behavior.
HA2: There is a relationship between quality of branded cloths and consumer buying behavior.
Mathematical Representation:
HO2: P = 0
HA2: P ≠ 0
Hypothesis 3: Impact of price of branded cloths on consumer buying behavior.
HO3: There is no relationship between price of branded cloths and consumer buying …show more content…

Mathematical Representation:
HO3: P = 0
HA3: P ≠ 0
Hypothesis 4: Impact of innovation in branded cloths on consumer buying behavior.
HO4: There is no relationship between innovation in branded cloths and consumer buying behavior.
HA4: There is a relationship between innovation in branded cloths and consumer buying behavior.
Mathematical Representation:
HO4: P = 0
HA4: P ≠ 0
LITERATURE REVIEW
CONSUMER BUYING BEHAVIOR:
Consumer’s behaviors are essentially those activities and processes which include products, services, ideas and experiences which are chosen and consumed by individuals or groups; this holistic view is provided by (Gabott & Hogg 1998). It is about how people act and make decisions towards buying and using the product (Pride & Ferrell 2008). On the basis of availability of resources i.e. time, effort and money the consumers make their buying decision (Schiffmand & Kanuk 2000; Keller 1998). The process of purchasing activities and making decision for personal use and not for the business purpose (Pride and Ferrell 2008). Consumer buying behavior is talk about the final consumers, individuals and households who tends to buy products and services for personal consumption (Kotler 1967). Firms design marketing strategies in order to fulfill consumer’s needs (Pride & Ferrell 2008). Nation’s economy can be affected by consumer buying behavior (Pride & Ferrell

Show More
Related

  • Fin 511 Final Exam

    736 Words  | 3 Pages

    What is the correlation between months since last purchase and likelihood of responding to the last test catalog (Bought 'Art History of Florence ') in BBB.sav? Is it statistically significant? Is it large or small? 7. Conduct a t-test to see whether the number of purchases of children’s books in BBB.sav made by men and women is different.

    Read More

  • Hrm 531 Week 3 Individual Assignment

    323 Words  | 2 Pages

    The target respondents were invited to complete the questionnaire and directed them to a brief explanation of the research. If a respondent volunteered to participate they were able to read the instructions and complete the questionnaire online from any internet-connected device. Contact details of the researcher were also provided in the initial description of the form should the respondent have any enquiry regarding the questionnaire. Data were collected on 23rd December 2015 from 8 a.m. until 8 a.am 24th December 2015. The length of time for data collection was considered ideal as it allowed a sufficient amount of time for interested respondent to participate in the study.

    Read More

  • The Omnivore's Dilemma By Michael Pollan

    698 Words  | 3 Pages

    “Cheapness and ignorance are mutually reinforcing. And it's a short way from not knowing who's at the other end of your food chain to not caring - to the carelessness of both producers and consumers” (Pollan 402). People are searching of the cheaper alternative and in doing so they are allowing producers to make inferior goods while meeting consumer

    Read More

  • Summary Of Terror's Discourse Strings By Dana Thomas

    335 Words  | 2 Pages

    In the essay, “Terror’s Purse Strings” written by Dana Thomas and published in New York Times. Thomas begins talking about expensive fashion bags produced around the world. She elaborates how easy it is to mimic fashion and sell it for a cheaper price. Thomas implies how purchasing a fake product leads to child labor, a getaway to terrorism, and how they are run by crime syndicates. She suggests a solution for this issue and how people should stop buying fakes to take counterfeiters out of business.

    Read More

  • Early 1900s Dbq

    1024 Words  | 5 Pages

    America has changed drastically in prices of products and goods, but have not changed why we are buying certain

    Read More

  • Essay On Infection Prevention

    779 Words  | 4 Pages

    The data were processed and analyzed using SPSS version 18. Frequencies, cross tabulation, Pearson’s, chi-square test, ANOVA were used to analyze the data. A p-value of <0.05 was considered statistically

    Read More

  • Accepting Innovation Analysis

    971 Words  | 4 Pages

    In the article accepting or rejecting innovation, the author mentioned that some of the people will pay double price for the designer jeans. Although the jeans without designer have the same quality as the designer one and people will only need to pay half of the price compared to the designer jeans. As a result, many people will still choose to pay double price for the designer jeans. However, the people who bought the designer jeans are only because of social value. They might want to show off in front of other people.

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    • Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product

    Read More

  • Freshman 15 Thesis

    743 Words  | 3 Pages

    The authors did an outstanding job presenting their findings in a way in which the reader can make their own judgments about the topic. Additionally, the authors did an exceptional job outlining the pros and cons of their own study. Graham and Louis 2010 state “We recognize this study has a number of limitation” (p.173). The authors recognize the findings may be inaccurate because of the size and interest of the sample population. The authors concludes this article with a detailed explanation why an individual could question the foundation on which their hypothesis is built.

    Read More

  • Nike Vs Under Armour Research Paper

    620 Words  | 3 Pages

    Also, Under Armour will need to identify inputs of the costs of the things to make their products. Likewise, they will need to discover the prices of any complimentary goods that go along with their products as well as substitutes that could diminish

    Read More

  • Annotated Bibliography On Fast Fashion

    822 Words  | 4 Pages

    Second Assignment – Annotated Bibliography and Thesis Statement by Cheryl Chi Yue Leung (214185045) York University NATS 1840 15th January 2016 Thesis: How material elements of the modern fast fashion practice reinforce the meanings of unethical production, and thus explain low prices come with low product quality and negative environmental and social impacts Annotated Bibliography 1) Anguelov, N. CRC Press. (September 2015) The dirty side of the garment Industry: fast fashion and its negative impact on environment and society.

    Read More

  • H & M Case Study

    882 Words  | 4 Pages

    As H&M ‘s main source of revenue is its fashion clothes they have to monitor their customer needs. • THREAT OF SUBSTITUTES(LOW) Every company in

    Read More

  • A Comparative Analysis Of Nike And Under Armour

    3388 Words  | 14 Pages

    With this Under Armour therefore is unable to use cost leadership as a means of attracting consumers but rather must turn to differentiation of product. Under Armour is able to differentiate itself from other apparel companies by the use of synthetic material in the production of its clothing and

    Read More

  • Threat Of Five Pest Analysis Of Levi's Strauss

    1107 Words  | 5 Pages

    Threats of substitute product - high • Buyers are likely to shift to other products considering the weather conditions. • Low price jeans. • Substitute like formals and trousers Bargaining power of customer – high • The power of buyers is comparatively high considering the fact that they can simply change to other brands. • Converting cost is low. • substitutes Competitive rivalry – high • high chance for customers to shift to substitute brands – ( CK jeans , guess jeans, DKNY jeans and Diesel) • mid – class employees prefers low rated jeans • Low level of product difference will increase competition because of no brand ID.

    Read More

  • Mkt 421 Week 4 Consumer Behaviour Research Paper

    66 Words  | 1 Pages

    Consumers make purchase decisions when buying small items (such as a cup of coffee) and buying larger items such as houses. Consumers begin to search for products or services that meet their needs after recognizing their needs or needs. They evaluate their choice and pay attention to everything from pricing to brand reputation before the mark is purchased. Four consumer buying behaviour overview product purchase

    Read More

More about Brand Image Hypothesis

Open Document