Summary: The Influence Of Colour And Blood Colour

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THE INFLUENCE OF COLOUR ON MOOD, BLOOD PRESSURE AND PULSE RATE

LITERATURE REVIEW

CALVIN SPIES
CURRO BANKENVELD
GRADE 12

Does colour affect mood, blood pressure and pulse rate? Colours are very important in our lives as they directly influence our moods. People attach different meanings to different colours and this may influence their mood, blood pressure and pulse rate. Warmer colours will result in a higher blood pressure and pulse rate whereas cooler colours will have a calming effect and lower blood pressure and pulse rate.
Colour is everywhere and it might not seem important, but it affects us more than we realize. There are various theories to how colour affects mood, blood pressure and pulse rate. We react to colour
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when being exposed to certain colours. Airey (2006) states that colour is energy and can have a physical, spiritual, mental and emotional effect on people. Different colours have different kinds of effects on people.
There are four psychological primary colours – red, blue, green and yellow, according to Wright (2008) and these colours relate to our minds, body and emotions. Johnson (2007) writes that colours often have different meanings to different cultures. Today in the United States researchers have found the following facts on colours to be accurate.
Red is the most intense colour emotionally. It is a bright, warm colour and evokes strong emotions. It is linked with two emotions: love and aggression. It is a strong, powerful colour. Red is a stimulating colour and therefore increases pulse rate, raises blood pressure and deepens
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Reference list:
Cherry, K. (2015) Color Psychology
[Online], Available: http://psychology.about.com/od/sensationandperception/a/colorpsych.htm [31 March 2015]

Wright, A. (2008) Colour Affects
[Online], Available: http://www.colour-affects.co.uk/how-it-works/ [8 April 2015] Johnson, D. (2007) Color Psychology
[Online], Available: http://www.infoplease.com/spot/colors.html [8 April 2015]

Kantra, D.S. (2011) Colors Influence Mood
[Online], Available: http://psychdigest.com/colors-influence-mood/ [8 April 2015]

Airey, D. (2006) How does colour psychology work?
[Online], Available: http://www.davidairey.com/how-does-colour-psychology-work? [8 April 2015]
Gaines, K.S. and Curry, Z.D. (2011) “The inclusive classroom: The effects of colour on learning and behaviour.” Journal of Family and Consumer Services Education, 29(1), 46-57
Carruthers, H.R., Morris, J., Tarrier, N. and Whorewell, P.J. (2010). The Manchester Color Wheel: Development of a novel way of identifying colour choice and it validation in healthy, anxious and depressed

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