How Does Costco Use Direct Marketing

239 Words1 Pages
Marketing Mix Costco markets towards large families and businesses. How do they do it? Well, unlike their competition, Costco lacks in advertising. It relies more on providing low prices and product value in order to attract its consumers.
1.Sales promotion- Costco uses bulk/wholesale discounts, and guaranteed low prices for these products.
2.Direct marketing- Costco emails their customers in order to promote products available at their warehouse.
3.Personal Selling- Costco personnel in the warehouse persuades cosumers to buy certain products which can be services or products through the use of free samples.
4.Public Relations- Costco makes donations and supports programs for children, education, and health and human services, thus giving
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