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How Does Gst Affect Digital Advertising

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Impact of GST on Digital Advertising
A joint study KPMG and CII reveals that digital advertising industry in India is growing at 33.5 percent (CAGR) and in the next three years, it will be Rs. 255 billion plus industry. But, will GST obstruct the growth? Before reaching to any conclusion, it is advisable to understand the importance of the industry in a growing economy like India.
Significance of Advertising in the Business World
Irrespective of the nature of the business, advertising industry supports all other industries in their growth and promotion. It creates competition among businesses, makes the market more animated and customers more educated about top brands. Eventually, when a business doesn’t invest adequately in advertising it fails in competition; moves slowly in the market competitive and loses customers’ attention. Hence whatever be the economic scenario advertising will always remain essential for the success of brands.

How GST is going to affect the Advertising Cost
According to the latest report by Ernest & Young (EY), industries like FMCG, Automobile, and Consumer Durables will be able to advertise more due to GST at their current advertising budget because companies in these …show more content…

These brands cannot compromise with promotion and image building activities, but making them more costly is not a worthy decision. So, for intelligent marketers, it’s time to switch onto the more impactful and highly cost effective alternative – i.e., digital advertising. Running an ad campaign on digital platforms always saves money. The recent study of Kotak Mutual Fund also claims that organisations which are capable of creating a creative at reduced cost would enjoy additional 10 percent spending on advertisements due to lower production

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