Social Influence On Human Behaviour

Human behaviour can be defined as a full range of physical and emotional behaviour that humans engage in, this is either through biologically, socially, intellectually, etc. These behaviour are influenced by culture, attitudes, emotions, values, ethics, authority, rapport, persuasion, coercion and or genetics. Social behaviour is defined as being influenced by the expectations of others (AlleyDog, 2018). Attitudes and behaviour can be seen as closely linked to each other as people may essentially alter their attitudes to better align them with their behaviour. In addition to that cognitive dissonance is seen a phenomenon in which a person experiences psychological distress due to conflicting thoughts or beliefs. In order to reduce this tension,

Human development and interaction begin at birth and continue throughout and individual’s lifetime helping to shape his or her personality and behavioural expressions. We have seen how behaviour can affect our attitudes and how people sometimes change their attitudes when their behaviour appears to contradict them. Although it might not have surprised you to hear that we can often predict people’s behaviour if we know their thoughts, and their feelings about the attitude object, you might be surprised to find that our actions also have an influence on our thoughts and feelings. It makes sense that if I like strawberry jam, you will buy it, because your thoughts and feelings about a product influences your behaviour. But will your attitudes toward orange marmalade become more positive if you decide for whatever reason to buy it instead of

Religious organizations are social groups that promote or forbid behaviour based on a shared set of beliefs that is reinforced by teachings and the association of specific behaviour with spiritual reward or punishment. Religious groups often establish rules governing sexual behaviour, food and interactions with others. Mass media is a powerful tool to influence the attitudes and behaviour of those who consume it. Commercial advertising, for example, uses tactics that encourage bandwagoning this is the desire to be part of a group. During elections, political advertisements and network campaign coverage influence voters and impact the political process. Decisions that news organizations make regarding how to present facts and what stories to broadcast can also impact voter attitudes and behaviour toward a political issue or candidate. The family interaction has a profound impact on an individual's childhood and adult behaviour. Studies from institutions such as the University of Washington and North Carolina State University show that disciplinary methods, parental involvement and parental attitudes toward emotion can influence a child's social ability and behaviour as well as the possibility of delinquent or criminal behaviour. Language, social norms and moral values are all also acquired through early family interaction and