How Does John Lewis Use Advertising Methods
Advertising-
Advertising is a paid method of promoting ideas, goods or services by companies and businesses.
Advertisement involves the business to communicate a message to their target audience, who they are targeting their product or service to, therefore to encourage them to purchase the product or service. Coca- Cola uses advertisement to promote their products and they use many different forms of advertisements. This includes methods such as Televised advertisement, advertisement on magazines, internet, newspapers, social media, cinema, radio and billboards. John Lewis uses advertisement to promote their brands image by using methods of televised advertisement, billboard, radio, social media, and newspaper, cinemas and on the internet.
PR-
Public Relations are there to make sure that there is a shared understanding between the organisation and its public. Coca-Cola uses PR by putting thousands of names on the bottles they supply their product in. This allows them to get a mutual understanding between them and the public by engaging them personally. John Lewis uses PR as they do not go for the normal Christmas advertisement as they make it special. This is used to create and sell an emotive idea and therefore not pushing the products on the public. This allows them to have a better and mutual understanding with the
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Coca- cola uses many sales promotions such as 2 bottles for £2 on their bottled products. The campaign also uses sport competitions such as the ones sponsored during the world cup to win football tickets for the football matches. John Lewis uses sales promotions such as Price match, smiles brand match and money back, clearance sales. This allows them to receive a good return on investment as it promotes
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