Introduction In this essay, it is argued that the media needs ethical guidelines to control the power mass media owners and practitioners have over general public. Mass media’s nature and role in society is of communication that is written, broadcasted, or spoken that reaches a large audience. Collins Dictionary defines Mass media as “the means of communication that reach large numbers of people in a short time, such as television, newspapers, magazines, and radio” It is prominent, enough to have transferred itself on to society and have created a culture for itself. Society is assaulted, for lack of a better term, with messages from a multitude of sources; cinemas, print advertisements and magazines, and more. These messages promote products
Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it. Advertising itself has been around for many years now, in various forms. When people think of advertising, however, television is the primary medium recalled (JinLutz, 2013). Over the years, television has gained tremendous power to alter cultures prevalent in societies hence; the images depicted advertisement also influences the viewer’s mindset. Even if advertisers decide to run ads over other media, such as in magazines, or on the radio, television ads may be the most powerful in reaching and influencing consumeperceptions (Jin & Lutz, 2013).
In today’s world our understanding of self has been brought to a different, higher level. We are no longer aware merely of how we act, talk or feel. Because of the pressure, coming from society and media, on being as close to “perfection” as it is possible, we are being more significantly aware of our overall appearance and attractiveness in other people’s eyes as well. So that, currently, some people need more channels through which they can express and show themselves to the public, as the online presence has become so dominant in promoting yourself and socializing. It is one of the reasons why we observe such a big growth in the number of social media and why are they taking away so much of the offline parts of people’s lives.
The rapid increase in the programs and websites has also inclined the rivalry among different channels for targeted audience and advertisement companies. In line, to raise the competition and rivalry, the demand for economic content is increased (e.g. latest celebrity gossip, their love-life, trendiness and new fashions in the industry) in order to complete the flourishing quantity of broadcasting time. An English lecturer at the New Jersey College, Ewing; David Blake said that “the media has completely modified the individuals’ experience about celebrity culture than the development in any other culture.” He further added that “Both social and broadcasting Media has made the celebrities more pervasive and dominant in prevailing society and this upsurge has created a completely new sector of public relations. Once the main focus of public relations was to prepare talented peoples with their relative interests and analysis of those benefits that are gained by them but now it involves more dimensions.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
I personally feel that Plato’s allegory is, for the most part, pretty relevant to the lives of society today. People’s lives today are being controlled by the advertising industries. Our lives are not only being controlled by advertisements, but magazines, the internet, and just the media in general is controlling just about everyone in modern day society. The media uses propaganda to try to get us to do what they want and to try to portray everything they are trying to sell us as being what we need in order to be cool, to fit in, or to become the most popular kid in school. These companies use celebrities, glittering generalities, false advertising, and anything else that they can think of just to make sure that we buy their products.
Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.
A majority of crimes aren’t committed because there is a need but rather an envy of a certain lifestyle. Also, by increasing the skilled workforce there will be an influx of innovation along with higher standards of craftsmanship. This is what makes America strong and competitive in comparison to other countries increasing development and economic growth. It also allows for people with a more developed knowledge to work on the larger social issues. Higher education teaches someone how to express themselves, how to think
Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media, they are providing news/information, entertainment and education. The first and foremost function of the media in a society is to provide news and information to the masses, that is why the present era is some time termed as the information age as well. Media in the 60’s was used in the same way, but now more technology is coming in and now people are being convinced by the media. More and More people are getting manipulated by the media
These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).