According to Vir Bala Aggarwal, V. S. Gupt (2002), communication is unable to function without mass media of communication. Even in rural area, newspaper and radio play a very big part in transmitting the news to locals and contribute a lot in the growth of media and mass communication as stated in Media, Technology, and Society book written by I. Arul Aram (2008). People in rural area rely a lot to newspaper and radio in their effort to stay in touch with the current news happen around them and they tend to put big interest on the news they receive. In fifteenth century, a German inventor named Johannes Gutenberg developed a method of movable type of printing press and used it to create one of the Western world's first major printed books. It has become a breakpoint which leads to tons of wonderful and magnificent technologies nowadays as what we call as, mass media.
Political impact of Social Media Atheer AlOthman Hala AlMashali Maha AlSunaidi Yara AlFozan The use of Twitter, Facebook, Instagram and other social media has changed the way politicians and citizens handle politics. And because of the influence of social networking sites, it have been adopted by political figures. Almost every candidate running for political position, would create a campaign through social media to communicate with the constituents. Whether it's about getting votes, or trying to get people's attention about an important cause, social media in all its platforms is the easiest way to advertise about it without having to pay for the advertising. Based on the research done on the U.S. Congressmen’s voting decisions, it’s proven that social media can have a huge effect on decision making.
Effects of Mass Media Donna Motley HUM 186 November 23, 2015 Allyson Wells Effects of Mass Media Mass media has shaped the culture of Americans during the last century with major developments cultivating the values of society through lifestyle changes, and spiritual beliefs. As years has went by, we have seen a change in the fashion Industry with talented fashion designers, education, religion, technology and the way we communicate. Technology has shaped, formed and pave the way for mass media through different channels of communication the diversity can be seen in cooking shows, HGTV, Home showing networks and do it yourself projects. The distribution of products from newspapers, movies, TV shows and the Internet service convergence
Communication is an important part of humanity. Through communication individual are better placed to understand themselves. Technology is rapidly changing to match the needs of humanity. The technology is influencing the style of communication between individuals. So, this new technology was introduced in 1990, called the smartphones.
It created a social linkage. For example, the invention of the telegraph allowed people to interact more without being constrained by geography or regions. Today, communication tools such as the telegraph, telephone, radio and Tv allows people to share information irrespective of distance. In 1980s, the television dominated the communication media. As a result, a number of researchers examining the relationship of electronic media and society focused a lot of their attention on the television.
When printing evolved in the 1400s, it changed language because of there is new styles, new spelling’s, new punctuation system’s developed. With the invention of the telephone in the 19th Century, it too changed language. When the telephone came into the 19th century, it changes the language. People on 19th century have new patterns of dialogue came into being. When broadcasting started in the 1920s, it also changes the language.
By utilizing the internet, Americans are able to make small donations, organize people to attend meetings, take instant opinion polls, criticize candidates and issues, mobilize local followers, and target campaigners. According to Forbes, “A new study finds that media shapes political involvement and engagement.” This is because the media allows people to receive information at a much faster rate than ever before. Because the media is already apart of American’s daily lives, speaking upon politics on the media is incredibly effective. It allows for many different people to come across information, especially through the usage of buttons like sharing, retweet, and reposting. Interconnecting and participating in exceptional discussions with others is quick through the use of the internet.
Prior to the invention of smartphones, there were several devices that were being used, including regular mobile phones and PDA devices to communicate with the rest of the world. Eventually, with the coming of age, technology was combined and the concept of SMARTPHONES came into being. The most delighting thing about
People nowadays are divided up by their interests, and then they are sent the message that will best fit their interests. Mass communication is becoming more focused on the individual. One example of this would be Amazon. Amazon tracks what its customers buy so that they can have a unique page for each of its customers based on what they like. Overall, the shift in definition of mass media occurred because there are more channels through which messages can pass through, which allows for splitting up the audience based on what their background is and what they are interested in.
As they became a social status, the phones technology was rapidly improved upon and they became smaller and easily transportable. Social media was introduced as early as the 1960s but really became popular in the 1980s with the popularity of the home computer. Interlinking, or internet chat