Drawing from this model we deduce that people watch television because it offers them culturally rich messages. Therefore, according to this theory people will choose to watch television depending on the content that is aired. This means that people will have a preference for channels that air content that they can relate
The music used in the advertisement can improve the successfulness of the ad by connecting to the consumers mood, situation or needs. The use of music inside the advertisement targets the viewers memory or it can target a specific group of people. Music is influential. Advertisements can make a viewer cry, smile, trigger memories, and even encourage viewers to buy a product when it’s combined with the right music. When creating a productive advertisement, memorability matters, but successful ads do more than just create memories for their audience.
Three factors in celebrity-source can manipulate the consumer behavior: physical attractiveness of the celebrity, likability and product involvement by the celebrity. In the factors that celebrity-source includes, physical attractiveness plays the major part in the study of consumer behavior. The consumer is largely positively affected by the attractiveness of the celebrity endorser because this leaves remembrance of the product and the brand in consumer’s conscious as well as subconscious mind. This somewhere also puts its impact on consumer’s intentions of purchase of the product. The whole process of attractiveness of the celebrity endorser is directly linked with the acceptance of the
This shows that the company want to increase their sales by using the original marketing strategy (Ansoff, 1957). To attract more customers to purchase their products, the company needs to do more on advertising and promotions. Toys industry could sell the products that are not selling well in lower price to reduce wastage and it is easier to attract existing customers due to lower price (Chris Joseph, n.d.). Another ways to attract customer is the company could do a minor repacking on the existing products, so that the customer can feel something new to the products. Invite a famous celebrities to promote the products is also one of the ways that could increase sales.
The study (Verplanken & Sato, 2011) found that impulsive purchase often both associated with joy, happiness, also with the negative emotions. Impulsive buying may be studied as a tool to measure the psychological aspects which is a form of self-regulation, so the retailers aims to promote self-regulation capabilities consumers where may alleviate the negative effects of impulsive buying. Impulsive buying is a global phenomenon, even though it may be a phenomenon in different ways as there are differences based on gender also cultural differences, impulsive buying : It is an interesting phenomenon considering the psychological factors, so many researches study many drivers to support impulse buying , such as: personality, emotions, self-aspects, cognitive processes, self-control, or psychological
The present of celebrities on TV commercial is used as a tool to attract more people to follow and take action from the message to buy from ads (Nash and Pine, 2009). 2. The objective of the proposal project Overall Objective: To analyze the effect of different aspects of advertisements on the consumer purchase intention of Oppo TVC ads in Vietnam. Detail steps would be explained by conducting the following specific objectives: To assess the underlying factors of advertisements in Oppo mobile TVC advertising. To assess the effect of Oppo TV comercial’s aspects on purchasing Oppo mobile products Note: a television commercial (TVC) is an audio visual advertisement on TV.
Even though they are different in nature they have some similarities in case of their customer segmentation, marketing methods adopted etc. On analyzing the working strategy, portfolio and segmentation of both the companies I think AIG performs better than direct TV in some cases. They have a strong marketing strategy on compared with direct tv and they also try to provide maximum customer satisfaction. AIG believe that by providing the high value to their customers, they can deliver improved operating and financial performance and sustainable, profitable
Literature Review: Marketing tends to perform on new and rare tactics of advertising as different tactics are investigated by advertisers to make the advertisements competent and effectual as well. Celebrity endorsement is one of this. It is known by advertisers very well that the positive image that the celebrities cast on the customer. The message in the advertisement can be made more convincing. (CHOI and Rifon, 2007).
Television advertisements have more access to larger number of people, the sound and moving images, the emotions create more attention. Erik Modig-This artide indicates a new perspective on advertising creativity and links it to the literature about artistry in advertising design. It shows that perceptions of creativity explain the positive effects on brand valuation found when images of art works are added to an advertisement. This research extends the understanding of how the level of artistry in advertising imagery influence brand evaluation by showing that perceptions of advertising creativity are a mediator of the effects. Brett.A.S.Martin (2002) study states the impact of infomercial advertisement design elements, such as the use of consumer testimonials or expert comments and consumer characteristics.
Assess how Spotify competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix. Product Spotify is a product that provides streams or downloads music because Spotify finds that the potential of the digital value in the music industry is great instead of buying CDs from stores. For users who want to use the services, there are free or paid service for them to choose. For freemium, customers can listen to music for free, but there are ads. For premium, it offers varied option that customers are able to experience more the high quality of service.