How Does Romantic Red Influence Behavior
Andrew J. Elliot and Daniela Niesta’s article called “Romantic Red: Red Enhances Men’s Attraction to Women” focuses on the color red and how it influences behavior. The romantic red effect hypothesizes that red prompts men to perceive women as more attractive and sexually desirable. The color red is a symbol for romance and sex. Many people associate red with passion, lust, and love. The romantic red effect fits in with the color-in-context theory. The color-in-context theory proposes that colors have specific meanings that have connotations for psychological functions. The romantic red hypothesis and the color-in-context theory relate because Elliot showed if certain colors have a specific meaning, the way that color is seen produces a certain affect, behavior, and cognition associated with that stimuli. His work also showed that the color red has a positive behavior effects in a relational context yet has a negative meaning in an achievement context. …show more content…
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