How Does Smartphone Affect Consumer Behavior

6.2 Findings as per the Research Questions

With regards to the question which was to find out the effect of attitude and subjective norms of consumers, the finding shows that consumers in India have very positive attitude toward smartphone use as smartphone as maximum respondents uses smartphone in their daily lives and they are mostly satisfied with their smartphone as it satisfies their need. Upon asking the question to respondents who does not use smartphone to find out as are they planning to purchase on in future maximum number of them said yes, which means people in India are slowly switching their normal mobile phone to smartphone.

With regard to research question which was to find of effect of external and internal influence that motivates consumer in purchasing a smartphone, the result shows that consumers are influential to external factors like culture, social status, family and friend, word of mouth and marketing activities and the internal factors like perception, motivation, memory, learning and attitude. The

Consumers decide which smartphone to buy according to his need and desire. According to the data collected it clarifies that maximum number of consumer prefers good quality smartphone and technical aspect of smartphone also influence them in making purchase decisions. This concludes that smartphone price in market and smartphone features are important factors which helps consumer in decision making