The Influence Of Social Media On Marketing
The recent emergence of Media has drastically changed the marketing landscape. Social media has become an important communication tool that people use to connect to other people or organization. Social media provides a virtual network place where people can enjoy expressing and exchanging opinions, disseminate and control messages, reach out to friends and family through social media, sometimes on a daily basis. People use social media to share their reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their connections or friends. That information is helpful source, which may influence consumer’s decision-making.
In recent years, social networking sites and social media have increased in popularity, at a global level. Social networking sites have become an avenue where retailers can extend their marketing campaigns to a wider range of customers. The tools and approaches for communicating with customers have changed greatly with the emergence of social media. Therefore, businesses must learn how to use social media in a way that is consistent with their business plan.
The potential power of online social networks is real and undeniable. Marketers who
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Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to film performance; 40 percent report a below average contribution. (Source: The CMO survey, February, 2016) At the end, social media has reached an important determinant for many companies in everyday business life and an inevitable opportunity for marketing practice. Social media is no longer a trend for marketers: It is a reality. (Source: Chung – Austria,
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