Social Media Influence On Democracy

As Wolff is saying, social media trends are having an increased effect on the political world and campaigns. Just like Wolff stated, social media allows for a connection between politics and the average person. A prime example in the political world is in the 2010 race in Massachusetts in which Martha Coakley and Scott Brown were both running for a senate seat. Martha Coakley minimum campaigning, while Scott Brown campaigned on the greater scale. As a result of his campaigning, he won the election.

Web 2.0 is a popular word in the last decade. It includes blogs, photos and files sharing systems and networking sites such as Facebook and Twitter. These media have already changed our way of communications. And they have great impacts on other aspects of our lives. They also present great power in political campaigns.

Social media technology, with regards to political parties, provides parties with an accessible, cost-efficient channel through which they can communicate openly and responsively with the people. The parties are able to build strategic, socially responsible and mutually beneficial relationships with the people (Skinner, Mersham and Benecke: 147). Some of the most popular social media platforms are Facebook, Twitter, YouTube, Whatsapp and more recently Snapchat. A social media study in 2015 showed that a quarter of all South Africans, 13 million people, use Facebook. Twitter had 7,4 million people and YouTube had 8.28 million users(van Zyl 2015).

Today, we still see Tocqueville’s practices being relevant through the new technologies available and it’s interaction with the political and social spheres of America. As the mainstream usage of the internet and social media has steadily increased, it has become easier for people to revolutionize the concepts found in Democracy in America. Where before associations were only made locally or through newspapers, there is now the possibility for American citizen to make fast, instant associations across the world. With social spheres widening, the minority is capable of garnering influence and has the ability speak out against the majority more than ever before through. Although older generations have critiqued social media by saying that it is isolating younger people, individualism as Tocqueville perceived it is extremely limited since there is the exchange of new thoughts and people can common goals to fight for such as the recent DAPL protest which gained traction and success through social media.

The government is constantly trying to figure out ways to use social media to their advantage even if their ideas are a little bizarre. Throughout recent years, individuals are constantly using social media for their everyday use. It 's surprising to see how technology has become more efficient and resourceful for every individual. It has become a great part of our lives that even the government has decided to join the buzz in social media. In this article, it was said that the government is capable of forecasting elections by using a tool called Twindex.

Introduction Social media marketing or in other words social media advertising is one of the top 21st century marketing methods. Lets begin with social media marketing definition; it refers to targeting customers and potential buyers through social media websites and apps. Which means that anyone worldwide or locally can search and access all the information about your product or company anytime and anywhere. Social media marketing did not exist ten years ago; it is the most important witnessed marketing trend. It is likely to be more important than the AOL site, which was dominant in the early 90s.

According to Zizi Papacharissi in "The virtual sphere: The internet as a public sphere" web technology has the capacity for reestablishing the public sphere, giving the global public the possibility of freely and equally debate various issues. The problem that Papacharissi points to is the instead of promoting a new and equal behavioral patterns, it seems that the global capitalistic trend is still highly influential with the internet following it. For Papacharissi, the conditions for the constitution of a public sphere do not depend only on technology, but also on its users and owners. In did today's technology allows more people to engage in politics but this is still not sufficient, in Papacharissi's view, the reestablish the public sphere.

This viral quality is appealing to those in the business world, while users spread the word for their sites. This is a great outlet for marketers to receive self- promotion in having their services and products advertised with ease. However, companies indulging in such marketing tactics should be aware of the legal issues in order to protect themselves from liability risks, such as trademark and copy issues. (Steinman and Hawkins, Pg. 2) “We are no longer in control of the media, the news, or the advertising, but our customers are.”

Each year numerous amount of people become a social media user. The eMarketer website estimated that by 2019 “there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017” (1). A great deal of those users utilizes social media to communicate their opinion to other users; as a matter of fact, these users might change their perspective a certain person might have on a topic. Social media is a marketing tool, therefore people utilize those social media platforms to pursue, and even manipulate the public to think in a certain way; hence, why social media can influence the public opinion.

I just am am just not sure that I agree with the widespread use of social media and reliance on certain aspects of how people use it how reliant people have become on the use of this technology. Is it okay that our the President of the United States uses Twitter to send out messages of how

Today, nearly all representatives, senators, and governors have active accounts on all social media channels. Figure 1.2 displays how many U.S. Senators have social media pages. The growing number of elected officials and presidential candidates on Facebook and Twitter is indication of social media influence. Though candidates are aware that a social media page is only the beginning to influence and engage voters, it is one of the most valuable tools for their

In this era of politics, social media has very high power and influence. Since our generation can’t seem to put down their phones or stop refreshing Facebook, many members of politics use their social media accounts to announce their opinions on certain topics. It could be said that the mass media has a “hold” over the political arena. Media can even “make or break” political careers or political parties. Thus, it becomes very important for political members to keep their social media accounts updated.

This research examines the political influence of presidential elections on social media. The research gathers insight on the communications benefits of social media through the following: the history of media, candidate’s reputation and personality, voter engagement, online voter registration, and racial tension. The research hypotheses include the following: determine how content and personal messaging play a role with candidates influence on social media; determine if the number of page "likes” is equivalent to a candidate leading in an electoral race; determine if online voting, registration, and educational tools on social media influence voters.

Malcolm X famously said, “The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power, because they control the minds of the masses”. Although the modern media is powerful, it is always changing not only technologically, but in the way journalists report and act. Commentary over the last several years has centered on the negative changes of the media that journalists are unethical, stories are approval driven, and opinion is included in the news. Many Americans as well as journalists are concerned in the apparent decline in moral of the media.