) INTRODUCTION:- Brief history about Burger king Fast food Restaurant. The Burger King´s business dates back more than a half-century, having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami, Florida. The Whopper sandwich was introduced in 1957 and became an instant success of burger king, leading the founders to develop the "Burger King fast food chain, HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger King fast food chain. 2) Q1.
In year 1937, Richard and Maurice McDonald’s father opened “The Airdrome” which is a food stand in Monrovia, California. Hot dogs was the first item they sold. In year 1940, Richard and Maurice McDonald move to San Bernardino, California. They renamed the restaurant to McDonald Bar-B-Q. The brothers, sold 25 items in the restaurant and most of the items was barbeque.
Matthew Tulloch Business project. Romans and Burger King Mac Donalds background: The first Mac Donalds shop opened in 1955 in Des Plaines, Illinois, it had a very high success rate and it became the McDonald 's Corporation. The founding brothers were bought out six years later for 2.7 million dollars. By the year 1965 there were more than 700 sites across the United States. The company was bought by a man named Kroc.
By the end of the first year, sales had risen from $35,000 to $700,000.” The Founder, Don Won Chang reinvested his success by opening new stores every six months eventually changing the name to Forever 21. Forever21 has now become a mainstay in every budget stylista’s shopping arsenal. This retail giant has become popular among ladies very quickly and continues to become popular in the various new countries the stores open in. Forever 21 has now expanded into an international brand, with 480 stores worldwide that generates around $3Billion in sales every year. “The net worth of the brand has been estimated by Forbes to be $4+ billion.”-Martin Roll On the other hand, H&M has had a long journey too.
He began his profession by offering singed chicken at roadside eatery. He concluded his own mystery formula 11 herbs &spices after the principal business of weight cooker on July 1949. The principal franchisee opened at Utah in 1952 by his capability of eatery diversifying idea. At 1987, KFC turn into the primary western fast food chain that opened in China. Presently, China is the KFC 's most astounding productive market which earned about $250 million
Well, it’s all because of their system and principles. In 1948, they introduced the "Speedee Service System" which furthered the principles of the contemporary fast-food restaurant, the White Castle Hamburger chain, had already put into practice more than two decades earlier. The restaurant’ process mainly focuses on taking a task and breaking it down into smaller tasks. This is repeated until every task has been broken down to the smallest possible level. The ensuing tasks are then rationalized to find the single most proficient method for completing each task.
Executive summary: o In my research task about fast food franchise I have chosen to do my task on two of the top world leaders in the fast food industry business – Mac Donald’s and Burger king. I am going to discuss and analysis the marketing function by giving theoretical view points on the 7 P’s but going to compare and discuss in full detail the main 4 P’s ( product , place , price and promotion ) between the two franchises I have chosen o Through market research and primary research ( question air on the two franchises and then monitor the responses to make a conclusion) we can see that Mac Donald’s in the world leading fast food franchise across the world and then burger falling under Mac Donald’s as a dangerous competitor. Providing
The restaurants delivering fast food are generally divided by the ability of food serving (Muhammad A Asdullah, et al., 2015). Burger is one of the main product served in the fast food chain menu. It is kind of meat product rich in animal fat, saturated fatty acids and cholesterol. Vegetable products and soy bean are added to raw or cooked meat products to improve its functional properties, (Gehan Kassem & Emara, 2010) To continue expand and grow a business, international business needed to be established. International business is the study of business activities that cross national borders (Robert Grosse & Jack N. Behrman, 1992) Foreign fast food companies were allowed to enter India during the early 1990s after the economic liberalization policy of the Indian Government.
One day, he tested 11 herbs and spices flour mixture, until he achieved the success it has a recipe for cooking chicken. Harland Sanders opened the first factory has 142-seat restaurant, motels, gas stations. In 1930, become famous all over the world began to develop the image. First, he was appointed Honorary Colonel Sanders Kentucky state governor, second, developed a taste and unique pressure -frying chicken quickly. However, he signed his first franchise to Pete Harman in 1952, who is the owner
Raymond Albert Kroc is the person behind the birth of McDonald’s. Ray Kroc was the exclusive distributor of a milk shake called the Multimixer. Meanwhile, Richard and Maurice the two brothers, owned and ran a hamburger restaurant in San Bernadino, California in the 1950s. Ray Kroc heard about how well the two brothers were doing using his Multimixer to serve their customer. Ray Kroc went to meet them and discussing and acquired the franchising right from McDonald brothers to run McDonald’s restaurant.