How Does Social Media Enforce Glocalization

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Social Media has always been considered as a platform for globalizations because it is not bounded by space. Explain how the social media also can enforce glocalization. Support your view by giving at least three examples. Glocalization is a concept that in global market, it can be a product or service that can be successfully when it is customized for the locality or culture in which popular to sold in market. The term of glocalization has combines the words globalization and localization. In late 1980s where the first appeared in article by Japanese economist in Harvard Business Review. Glocalization has been credited by sociologist Roland Robertson has describes tempering effects of local conditions on global pressures. in words,…show more content…
In words, the term of glocalization means that trends of homogenization and heterogenization has exist at the same time or in the same place on modern age. According to Robertson the words it used means that it’s is local culture which going internationally to global market or influence. And which the two word, globalization or localization combines. McDonald’s is a hamburger and fast food restaurant chain. It’s was founded in 1940as a barbecue restaurant operated by Richard and Maurice McDonald. Basically in 1948, they have move on their business to hamburger. Their first McDonald’s franchise using arches logo opened in Phoenix, Arizona in 1953. In 1955, a businessman name Ray Kroc joined the company as a franchise agent and subsequently bought the chain from the brothers. On the May 4 1961, McDonalds first for U.S trademark on the name of McDonald’s with the description “drive-in restaurant Services”, on 1961 McDonald’s has decided on the new logo, a double-arched “M” symbol. Today, McDonald’s is one of the world’s…show more content…
and Switzerland. When the growth pace increases even far, and opening more than 5 stores per year, the company has listed on the Stockholm Stock Exchange and begin to rebrand the name to “H&M”. In 1982, the company get a second-ever CEO, as Persson step down to move aside to make a room for his son, Stefan Persson. In 1990s newspaper advertising is largest media replaced by billboard city, H&M has been popular or a choice for modeling or famous actors and artists wearing H&M clothes. Many of celebrities are known H&M brand like Elle Macpherson promoting Christmas underwear launch in 1990. This undergarment has gain a lot of media attention. In 1998, H&M has started offering online shopping, the first online market in Sweden. Its expanded throughout the Europe continually and where France has opened H&M store in 1998 in Paris. In 2000, a major H&M flagship store open in New York, the first store opened out of Europe. H&M has expended online sales continues and the company went east and opened first store in Shanghai and Hong Kong in 2007. Today H&M has opened up 4,351 stores around the

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