An advertisement that usually seen on the internet are also considered as digital advertising (Sugget, 2015). It is the main source of revenue for the internet as it entertains consumers to utilize their marketing products. More marketers tend to make innovations in advertising. From interactive advertising to digital adverting, economist find more efficiency and effectiveness through digital advertising. Because of innovation of technology, people were to get involved to the changes in modernization.
The world is constantly changing and with it, also technology. Technology is always developing and evolving, creating new forms to communicate and expression. One of technology’s most successful creations was the Internet and along with the Internet, social media rose up. Icha Oyza and Agwu Edwin wrote that, “Social media has now crept into the boardrooms of business organizations and just like the Internet; it has transformed the selling and buying processes [in organizations]” (2015). According to the Merriam-Webster Dictionary, social media can be defined as, “forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” In other words, social media is used by individuals to communicate and express themselves through websites and applications.
This development enables customers and businesses to collaborate on the internet (Fülleret al. 2009). This has emerged through social media,which enable consumers to generate content and have social interactions online via social platforms. There are a number of social platforms that have facilitated information sharing. For instance, Wikipedia, a free online encyclopedia, is one of the most popular platforms and has the facility for users to collaborate on information sharing (Chen et al.
The globalization also enable people to reach and communicate with the people who are far from your country. So in order to keep up with the competitive market nowadays, we must learn to use every resources wisely including social media. The social media is a great opportunity for business. The future business are very likely to run though internet or social media also. We can run our business through social media, it is a great way to promote our business.
Social Media and Cyber Crime Social Media: It’s the medium through which we share our requests and needs with in our surroundings, family and society by the use of electronic components and internet. It has become a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snap chat and Google talk others. It’s a platform of exposer, attraction and virtual satisfaction. For the business, it has become great space to market products, promote brands, connect to current customers and foster new business. Social Media Playing Vital role: At this transitional phase of society, social media is playing a great role to Transforms society for the better.
The topic: Social media and society awareness. The problem statement: Following is the problem statement of this research “The purpose of this research is to identify the role of social media in creating awareness in the society.” Background of the topic: The role of social media is very constructive in today’s society. Social media can be defined as an interactive platform through which people to share their ideas, discuss different problem and modify the A group of applications that are based on internet that let people create and exchange their content. Furthermore, mobile and web based technologies are included in social media to create highly information according to their need. Social media has made a significant change in the way people, companies and society communicates.
Social Media Marketing can be done by two ways one is adding social media links to the content and second is promoting activity through social media by updating statuses, blogs, and tweet. With the help of Social Media Marketing tool companies are getting direct feedback from their customers about the products and services. In Social Media Marketing, companies use online videos, photo sharing, news sharing, blogs, wikis, and posts on social networking sites to reach targeted customers. Need of Social Media Marketing: 1. To reach a large number of customers in a more spontaneous way without paying large advertising fees.
Social media has been quite popular for some time now. It has laid the foundation of web 2.0 (Duffett, 2017). Social media has provided a new place for users to congregate and exchange ideas. This has all been made possible by the availability and the speed of the internet. Businesses have used this opportunity to promote their products and services on social media platforms.
Social network sites during the last decade are considered to be one of the greatest technological developments worldwide. Harsh Agrawal 2014 defines social media as an “interactive dialogue between organizations, communities and even an individual”. The use of Internet gives you a great advantage as an individual as you can easily communicate with your friends, and at the same time it makes it possible for organizations to promote their business in different parts of the world using different online platforms . Consequently, from an individual’s point of view, social media can be described as a powerful and dynamic way to connect people by allowing them to share and exchange personal information. At the same time business perceive social media as a powerful marketing tool that can be used to contact consumers.
Social media is a place to meet a one person with another person use the internet media. Social media is an online medium with its user easily participating, sharing, and creating content including Blogs, Social Network, wikis, forum and virtual world. Blogs, Social Network, wikis are the most common form of social media used by people around the world. A lot of role of produced by social media especially about everyday life that is needed by most people. The increasing the using of social media by all the is the impact of a lifestyle of modern society and its possible the increasing the user of social media and the production of electronic goods are increased of number of smartphone.