ipl-logo

Environmental Factors Affecting Google

984 Words4 Pages

Introduction
Looking at the technology development of the 21st century, we can see that our world has been totally transformed. Technologies have affected everything: advertising, travelling and the way people search and get information. What is the easiest way to find an interesting book? Restaurant with delicious food? Or maybe you are a foreigner and you need to get to your destination and you do not know how? For sure you already know what the answer is. Just “Google” it. Most of the people know what “Google” means and what it’s the main purpose. But it is not only search engine project. “Google” is like an iceberg: shows only its top, but hides the rest. Our group made a research on one of the modern Internet giant and …show more content…

These factors include – population growth, age distribution, health knowledge, career attitudes and so on. These factors are of exact interest as they have a direct effect on how merchants understand consumers and what stimulates them.

Technological Factors
We all know how quick the technological landscape changes and how this influences the way we advertise our products. Technological factors affect marketing and the management thereof in three specific ways:
• New ways of producing goods and services
• New ways of distributing goods and services
• New ways of communicating with target markets

Environmental Factors
These factors have become important due to the increasing deficiency of raw materials, pollution targets, doing business as an ethical and continual company, carbon footprint targets set by governments.

Legal Factors
Legal factors involve - health and safety, identical opportunities, advertising standards, consumer rights and laws, product labelling and product assurance. It is clear that companies need to know what is and what is not legal in order to market successfully. If an institution trades globally this becomes a very complex area to get right as each country has its own set of principles and arrangements.

SWOT
SWOT stands …show more content…

Each institution or business has to deal with both internal and external aspects that influence them.
Users of the SWOT analysis can therefore use the first two categories (Strengths and Weaknesses) to help them classify all of the internal factors. The last two sections (Opportunities and Threats) will be used to determine all of the external aspects.
A SWOT analysis that does not provide or help towards producing realistic and achievable aims is ineffective. The important point to take away is that the right question will help to provide a really significant SWOT analysis.
Strengths(Internal factor / Positive influence)
• What are we best at?
• What intellectual property do we own that can help us with this objective?
• What specific skills does the current workforce have that can contribute to this objective?
• What financial resources do we have for reaching this objective?
• What connections and alliances do we have?
• What is our bargaining power with both suppliers and intermediaries?
Opportunities (External factor / Positive influence)
• What changes in the external environment can we

Show More
Related

  • Rhetorical Analysis Of 'Is Google Making USupid?'

    972 Words  | 4 Pages

    Rhetorical Analysis In the article “Is Google Making us Stupid?”, author Nicholas Carr expresses his idea that the internet is taking over society and our thinking process. Google is affecting our abilities to read books, longer articles, and even older writings. Carr believes that we have become so accustomed to the ways of the internet, and we are relying on Google 's ability to sort through the details for us so we don 't have to, in order to get the information we find necessary more efficiently. He finds that this process has become almost too handy, and that it is corrupting us from becoming better educated.

    Read More

  • Summary Of 'Is Google Making USupid' By Nicholas Carr

    434 Words  | 2 Pages

    Summary of "Is Google Making Us Stupid" by Nicholas Carr The internet has become a necessity for many people these days, it provides quick information and is a primary source of knowledge. In the article, "Is Google Making Us Stupid", the author Nicholas Carr, is describing the effects that technology has on the human brain. Carr begins with a scene from the end of Stanley Kubrick's 2001: A Space Odyssey, where supercomputer HAL is being disconnected by astronaut Dave Bowman who was sent to space on a deadly mission by the machine.

    Read More

  • Swot Analysis Of Bass Pro Shop

    1943 Words  | 8 Pages

    What types of strategies do you recommend based on your analysis ? SWOT Analysis is a strategic method that is implemented by a company, in order to determine their Strengths, Weaknesses, Opportunities and Threats regarding a business undertaking. The company defines their objective and determines what the external and internal elements are that can have a positive or negative impact on reaching their goal. The purpose of every SWOT analysis is to recognize what the main internal and external factors are that are vital in attaining the objective of the firm.

    Read More

  • Nicholas Carr's Claim That Google Makes People Stupid?

    64 Words  | 1 Pages

    Overall, Nicholas Carr’s article succeeds in persuading his claim that Google makes people stupid in the article. His whole argument about the Internet has changed the audience way of thinking. He uses rhetorical techniques that are aimed at an audience that will believe him, people like millennials or even an older audience that knew what the internet was like before it was so common.

    Read More

  • Nicolas Carr's Is Google Making USupid?

    1058 Words  | 5 Pages

    William Badke expounds upon this very idea in his article “How Stupid Is Google Making Us?” According

    Read More

  • 'Is Google Making USupid' By Nicholas Carr

    279 Words  | 2 Pages

    “Is Google Making Us Stupid” is an article written by Nicholas Carr, where Carr tries to make the point that our ability to read books and other long pieces of information is being affected by the internet's ability to become our primary source of information. Carr States (2008) “ And what the net seems to be doing is chipping away my capacity for concentration and contemplation”(p.610).Even though the internet offers a highly efficiencient way of knowledge, it also melts our brain's ability to learn by experience. Carr starts by sharing a problem with the us about how he can hardly focus anymore when reading more the three or four pages. Carr goes on to prove how information on the internet is meant to be consis, and meant to get the point

    Read More

  • What Is William Badke´s Is Google Making USupid?

    234 Words  | 1 Pages

    William Badke assessment of the article by Nicholas Carr “Is Google Making Us Stupid?” has a unique twist. As an associate librarian at Trinity Western University, he feels online search engines like Google or Yahoo restricts profound thought and retrains comprehension. Badke states “we can keyword search right to the best stuff without reading much of the book itself.” (online) He accepts research by Gary Small and Gigi Vorgan called iBrain, which submits the brain, adapts to the surrounding environment.

    Read More

  • Target Corporation Swot Analysis Paper

    661 Words  | 3 Pages

    The SWOT analysis is used to evaluate the organizations internal

    Read More

  • United Airlines Market Segmentation

    1027 Words  | 5 Pages

    It allows the organization to identify the key areas where the organization is performing at a high level, as well as areas that needed work and efforts to improvise. A SWOT analysis completely focuses on the four crucial elements included in the acronym, allowing companies to identify the different forces influencing a strategy, action or initiative related to the company’s venture.

    Read More

  • Technology In Fahrenheit 451 Essay

    696 Words  | 3 Pages

    In today’s society, technology plays a very important role in its ability to function, it helps people find information, communicate with others far away and provides entertainment. In “Fahrenheit 451”, a book written by Ray Bradbury, a dystopian future where books have been made illegal is presented. In the article, “Is Google Making Us Stupid?” by Nicholas Carr, raises many questions about technology and its effects on society. It’s quite evident that we have become quite dependent on technology due to our overconsumption of it.

    Read More

  • Rihanna Swot Analysis

    1488 Words  | 6 Pages

    A brief history of the entrepreneur: Robyn Rihanna Fenty (better known as Rihanna) was born on the 20th of February 1988 in Barbados. She is the eldest of three children who were born into a family were drug and alcohol abuse was prevalent. Rihanna turned to singing to release the stress of her family life which became worse after her parents’ divorce. At a very young age of 16 she was signed to Def Jam records and started producing and releasing music hereafter. Despite Rihanna’s harsh family life and intense migraines, she managed to work her way up to the top of the cultural ladder without ever letting go of her traditions from home in the Caribbean Island.

    Read More

  • Analysis Of Is Google Making USupid By Nicholas Carr

    696 Words  | 3 Pages

    Nowadays, the internet is the biggest marketing and media tool that people can use today. It can have various effects on people’s daily life ranging from bad to beneficial. In the essay “Is Google making us stupid” by Nicholas Carr writes about how internet usage in the 21st century is changing people’s reading habit and a cognitive concentration. Particularly, he emphasizes on Google’s role in this matter and its consequences on making people machine like. Carr also stated that the online reading largely contributes to people’s way of reading a book.

    Read More

  • Swot Analysis Of Caterpillar

    986 Words  | 4 Pages

    A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

    Read More

  • Apple: The Influence Of Corporate Culture

    1916 Words  | 8 Pages

    Google started out as a simple college project by 2 Stanford University graduates, namely Larry Page and Sergey Brin, in 1996. 20 years later, Google has become the largest search engine in the world. It exceeds over ____ billion of searches everyday. Google grew from 10 employees working in a garage in Palo Alto to 10,000 employees operating around the world by 2009. What is the formula behind this success?

    Read More

  • Internal And External Influence Amazon

    1249 Words  | 5 Pages

    In the ever changing business environment, there are both internal and external influences which affect the operations and management of a business. It is up to the business on how they deal with the effects of each influence and this will ultimately determine the success of the company. The internal influences are factors which the business has direct control over, one of these being the location. The location refers to the geographical situation of the business and has a high level of impact over how the business will function. It can become a make or break factor, depending on how well the business utilises and addresses the visibility, cost and their proximity to suppliers, customers and to support services.

    Read More

More about Environmental Factors Affecting Google

Open Document