How Does Technological Factors Affect Marketing

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Introduction
Looking at the technology development of the 21st century, we can see that our world has been totally transformed. Technologies have affected everything: advertising, travelling and the way people search and get information. What is the easiest way to find an interesting book? Restaurant with delicious food? Or maybe you are a foreigner and you need to get to your destination and you do not know how? For sure you already know what the answer is. Just “Google” it. Most of the people know what “Google” means and what it’s the main purpose. But it is not only search engine project. “Google” is like an iceberg: shows only its top, but hides the rest. Our group made a research on one of the modern Internet giant and
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These factors include – population growth, age distribution, health knowledge, career attitudes and so on. These factors are of exact interest as they have a direct effect on how merchants understand consumers and what stimulates them.

Technological Factors
We all know how quick the technological landscape changes and how this influences the way we advertise our products. Technological factors affect marketing and the management thereof in three specific ways:
• New ways of producing goods and services
• New ways of distributing goods and services
• New ways of communicating with target markets

Environmental Factors
These factors have become important due to the increasing deficiency of raw materials, pollution targets, doing business as an ethical and continual company, carbon footprint targets set by governments.

Legal Factors
Legal factors involve - health and safety, identical opportunities, advertising standards, consumer rights and laws, product labelling and product assurance. It is clear that companies need to know what is and what is not legal in order to market successfully. If an institution trades globally this becomes a very complex area to get right as each country has its own set of principles and arrangements.

SWOT
SWOT stands
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Each institution or business has to deal with both internal and external aspects that influence them.
Users of the SWOT analysis can therefore use the first two categories (Strengths and Weaknesses) to help them classify all of the internal factors. The last two sections (Opportunities and Threats) will be used to determine all of the external aspects.
A SWOT analysis that does not provide or help towards producing realistic and achievable aims is ineffective. The important point to take away is that the right question will help to provide a really significant SWOT analysis.
Strengths(Internal factor / Positive influence)
• What are we best at?
• What intellectual property do we own that can help us with this objective?
• What specific skills does the current workforce have that can contribute to this objective?
• What financial resources do we have for reaching this objective?
• What connections and alliances do we have?
• What is our bargaining power with both suppliers and intermediaries?
Opportunities (External factor / Positive influence)
• What changes in the external environment can we

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