Social media is a burgeoning form of media just recently being studied. Its ability to connect a wide range of people, including those in a political position of power, is bound to have an effect on the voting populace. Sites like Twitter and Facebook allow for the uncensored opinions of close friends, family members, celebrities, and other important figures to be emphasized in a way that traditional face-to-face communication cannot accomplish (Bennett, 2012). As a result, political scientists have taken advantage of this new tool, attempting to see if social media influences voting patterns, ideological preferences, and even more individualistic political aspects. One change caused by social media has been more public access to politicians.
To have the younger generation aware that they exist and to get the information to the public about their political agendas politicians have had to innovate the promotional strategies they use; they have to go on talk shows, use and be active on social media platforms, have celebrity endorsements and be more active in making public appearances, however planned these all may be, these public relations- publicity activities still have to be done to have the public aware of their existence, just as celebrities have to do to stay in the public eye. According to Epstein Celebrity Culture is the values,largely, of publicity and it has institutions, contain values and exist around
Americans now leaning into a broader area for information such as late-night television or radio talk show host: with guess speakers about certain topics maybe portrayed as accurate information. Politicians can keep updated through the Internet with what is out there from the pundits polls. Because the Internet get information out politicians must stay in tune for timely responses to any allegations. Comments taken out of contents or microphones still on may help or harm a campaign politics communicates a message. Get out to vote campaigns in certain geographical areas have increased the availability of information on how many register voters determines the outcome of an election as far as across the country seen on maps.
Political events, economic events, and social events often shape a person’s life, hence it is important to have access to the most accurate and true information. Since their advent, news agencies and publishing houses around the world have been trying to provide a factual account of the events that happen in a community and that have the power to affect a citizen’s life. With the initiation of internet as a tool to reach a bigger group of people, by the news outlets, an effort was being made to bring the same level of accuracy to this new medium. However, as the speed and spread of internet increased, so did the consumption of news by the public. Social media became another tool to dispense and consume this valuable information to and by the general population.
With the evolution of technology in some decades, mass media have been becoming extremely powerful in shaping people’s ideas since humans’ way of thinking is depend on their previous experiences and the recent information they gain, and the media is supporting in gaining these additional knowledge. As mass media such as newspapers, magazines, radio, television and the Internet, are designed to deliver not only information, and latest news about political affairs, science and technology improvement and climate changes around the world, but also all kinds of entertainment like games, videos and music created by performers, artists and musicians for the humanity to be amused and to release stress from their pressure of work, studies and etc., to the large audience all around the world, it is likely for the society to make use of it to be in the mainstream, the universal thought of prevailing things. It is very imperative to think over whether the media is prominent in people’s everyday life and activities because it affects the important aspects of people’s lives, thoughts and attitudes that are the most crucial parts of the civilization in great measure. This essay describes about how the mass media shape people’s ideas of firstly cultures and traditions, then education and lastly fashion for all age and gender, and the benefits and disadvantages of these. Initially, it can be observed that the media impacts the cultures of every country.
Advertising plays a vital role in the behavior of the consumer and how the consumer perceives the brand. Nowadays, in the era of information technology, advertising can reach out to consumers all around the world in a matter of seconds. With technologies like television and internet, advertising have become more creative and innovative and with it the consumer has changed as well. Facebook has billions of followers and now Facebook has become an economic way to reach out to vast number of consumer effortlessly. “The personalization and precision of these new ads are changing the nature of advertising.
Media has become such an integral part of our everyday life, it can now be said that “the world is media”. (Leif H. and Colin N.) In fact media is being created by more people with the coming of social media websites like Face book, MySpace, Twitter, communal sites like YouTube and communal editing sites like Wikipedia. How does all this impact on us and the society? This is very obvious so many ways starting from the brand of tea we drink in the morning to the more serious choices like the party we vote for elections. Media influences our daily decisions in every way.
The discussion about two keys points which is issues or changes in the field of public relations.In the world of modern, the things always have issue problems and rapid change in the following future.To help the public to understand the issues and change or how to use skills to impress it Firstly public relations has changed over the years by the social media is increased among the customers of the world an adoption in the tactics for many public relations professionals.It is the new form of communication which is growing rapidly and it is important to measure or analyze.The impact on the public relations practice in order prepares better in future and two journals below supporting the idea of the key point. The first journal shows a gander
The media serves as a key means of mass communication for the people all around the world. Traditional forms of media include the television, radio and newspapers etc. while new media, which has emerged in the past few decades, encompasses the Internet as well as social media platforms like Facebook, Twitter and Tumblr. Considering our reliance on the media in our everyday lives, it does play a huge role in shaping our values, perceptions and mindsets, which determine our own identities. Since the media affects the values we inculcate, this not only influences our self-perception, but consequently our behavior from the type of mindsets we adopt.
Mass Media, more aptly referred to as modern media - inclusive of social media and the internet, are important factors in the development of foreign policy, mainly because of its influence on public opinion. According to Stolberg (2012), modern culture in the US is bombarded by 24/7 news feeds, social networking apps on status updates, mobile phones and visual imagery on huge digital billboards on buildings and highways making modern media an unavoidable force. The media matters in the early facets of the policy construction process. It possesses the power to influence agendas - which are subsequently adopted by politicians, lobbyists and other key actors (Shah, 2012). During the research stage of this thesis, the researcher examined various