Self Categorization Theory Of Motivation Essay
ABSTRACT
It is said that an organization is only as good as its employees are driven to achieving excellence, by aligning themselves to the organizational goals. The factors that induce some employees to be willing to reach the extra mile by initiative - taking, producing higher outputs, and being in line with organizational motives and another employee not working as hard are mostly driven by motivation. A highly motivated and able employee will be willing to put in more effort and able to give higher returns to an organization than an employee who is not motivated. Further, motivation also plays an important factor in turnover rate. With so many companies becoming successful, they are often seen to be unable to retain their employees. While
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The importance of motivation – in building an employee’s drive to achieve excellence for themselves and the organization, as well as retaining high performing employees, are tremendous and will be discussed in …show more content…
Alexander Haslam in 2001 wrote a paper on using self-categorization theory and social identity processes to link ways in which individuals and groups work together and how motivations affects them. The basis for this study was that most organizations have a group structure, which requires all employees to primarily work in a group and therefore group motivation plays as important a part in motivation theories as do individual motivation theories.
There are a lot of modern researchers who come up with new factors to determine employee motivation and find a way to redefine this space. In our study, we will be focusing on all the factors that motivate employees like Personal Accountability, Managerial Control, Drive & Accomplishment, Stability & Self Affiliation, Self learning & Improvement, Career Growth, Values & Recognition, Job Security, Pay and Work Environment. Through analysing this in context of a company, we shall determine which factors affect an employee’s motivation and what motivates employees in the short run as well as in the long
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