This is convenient for the consumer, because they don’t have to waste the time needed to drive from store to store, they can quickly browse through different online stores to compare prices. The consumer saves money on gas, and the product of their choice by comparing prices online. Renita G observes that, “ The vast majority of online stores offer prices that are much lower than what you will find at a physical store” (Top 5 Benefits Of Online Shopping 1). Customers use the internet to find their favorite apparel and items on sale. Online business owners know that consumers are looking for cheaper items online.
Schäfer (2004) explained that online shopping is an inventive way to attract customers who have open and modern thinking with grocery shopping. In addition, it is very easy for the customers to compare prices and service offers online. Boone and Kurtz (2010) mentioned that bots, shortcut for robots, make it convenient and
Withal online shopping is easier and less price than the offline shopping. Consumer should decide the purchasing way for them which can best suit to their needs and wants and which can satisfy them. (Laing and Lai, 2000) said that the internet shopping is the third best and most popular activity over the internet after online shopping next comes the e-mail using, instant messaging and web browsing. Those are even more important than watching or entertaining online or getting any data or news, this is the two very common thought which comes to the people 's mind when considering the internet users do when they are online. The behavior of
Introduction The Information revolution is changing our daily lives. Along with the explosion of the Internet and social networks, online commerce is growing stronger than ever and plays an important role in the modern world (KIYICT, 2012). More than 85% of world’s online population has ordered goods over the internet during the recent year (Cheema, Rizwan, Falal, Durrani & Sohail, 2013). It can be witnessed that, online shopping brings about not only advantages but also disadvantages. According to Cimigo NetCitizens market research (2012), more than 50% of internet users agree that they can choose a variety of products through online shopping, but the level of trust in the security of online shopping is safe.
Because of the high price, many people give up buying goods from offline shops, and the high cost adds many offline stores’ burdens. So, although E-commerce is not very mature now, comparing with the offline shopping, online shopping is more suitable for modern people in the future. For online shopping, it has promoted the development of social economy. For example, the volume of online shopping in China is huge, 1.6 percentage points higher in 2013 than in 2012, and the number is still growing year by year. (Le and Kazmi 1), and the number is rapidly growing-yet.
However, purchasing grocery online is getting as popular as purchasing electronic gadgets online. Analysts and researchers claim that huge sales of mobile devices like smartphones and tablets is behind the booming online market. Nowadays, there is no element of surprise in finding people ordering all they want to possess online. Online grocery stores sell grocery of various brands to customers. They sell groceries at very competitive rates and consumers have a second thought when they are buying grocery from a local store.
They find it funny, comfortable and easy to use. The results shows that online shopping is can lenient and easy to find webs and choose between them. The advantages of online shopping are great. Consumers can buy in anytime,where they are it saves time and effort. People don 't have to walk between shops to find and examine goods also trust and security are the main factors that attract people to buy online.
You must spend many hours looking for the right products or in the lines trying to just purchase it. In addition, comparing the product against other online store competitors also takes us a lot of time. This includes drive time to the stores locations, time to wait sellers bring products for us to take home and the time to check out. On the other hand, online shopping cuts out the time spent on transportation and walking from store to store. Comparing prices is faster online.
Akbar and James (2010) examined the consumer’s attitude towards online buying a survey was conducted on the employees of Thailand based company’crazydomains. They found that all the sellers rely on 9 main factors so as to attract more and more buyers towards online purchase. These factors are Price, Refund, Convenience, Auction websites, Promotion, Brand, Search engines, Security and Online shopping malls. The most important factor is the price at which the products are offered by the sellers and the least important is the security of the online payments made. Zia Ul Haq(2005) studied the perception of younger generation towards online shopping.
The overall results prove that the respondents have perceived online shopping in a positive manner. This clearly justifies the project growth of online shopping . The frequency of online shopping is relatively less in the country. Online shopping organizations can apply the relevant variables and factors, identified from the research , to create their strategies and tactics. The organizations can prioritize the consumer inherent and unequivocal requirements in online shopping environment.