Creative Fashion, Make-up and Styling - Designers of the 20th and 21st century - CW1
In this essay I will be looking into background of Alexandra McQueen and Givenchy and how and where they started in the fashion industry I will be explaining how their designs have influenced the fashion trends of today with their unique styles through Social media and how they have modified their collections for the mainstream retail industry.
Givenchy
Hubert de Givenchy who was born on The 21st February 1927 founded Givenchy; Hubert ended up moving to Paris, where he began to study the art’s at the École Nationale Supérieure des Beaux-Arts. Orginally Hurber De Givenchy wanted to become a lawyer or a barrister but after completing this course he decided to pursue his dream and become a fashion designer full time. Whilst at College Hurbert De Givenchy at only the age of 17 he applied for an apprenticeship with designer Jacques Fath. (French designer who was the leading influences on post-war haute tailoring) Once Givenchy completed his apprenticeship with Jacques he had already
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After leaving College he began to make a name for himself and has numerously been commended with bringing commotion and extravagance to the fashion world. He broke the fashion show boundaries that were generic to that day, and added a different twist to his shows that had often surprised the audiences. He was known as the rebel fashion designer of his day and broke the rules as McQueen turn out to be one of the first artists to hire a Indian model in
In Australia, there are over 5000 fashion labels and more than 2000 companies exporting. One of the most influential Australian fashion designers is Carla Zampatti. In 1960, she started her brand with only a small collection that was launched two years later. Carla’s first boutique opened in 1973 and in the 1990’s the Australian Fashion Industry named her “Fashion Designer of the Year”. After multiple achievements and high honors, in 2015, Zampatti celebrated the milestone “50 Years of Fashion”.
Commenting on his days at the the University of Nebraska, where he won a prize for drawing, he recalled: "I was the the only black student there. Because I was sturdy and friendly, I became popular with both faculty and students. "("Aaron Douglas." Wikipedia). He is sometimes referred to the father of “black american art” and contributed illustrations to newspapers as well as creating his own art("Aaron Douglas."
He painted Murals for public buildings. The murals outline black history from its roots through the great migration. " He is known for superb murals that grace the walls of the nightclubs and cultural institution" (Washington 2016). He was hired to create murals.
He dealt with swimwear, perfume, furs, chocolate, luggage, and even had a series of automobiles he helped design with Ford Motor Company. He even claimed himself to be the first American designer of women clothing to start designing menswear clothing. He enjoyed incorporating menswear style to fit women’s aesthetics in fashion, and because of this he was able to make a lot of money from it. He was brilliant as a businessman and he knew exactly who his customers were going to be, and he knew exactly what they expected and wanted from him as a designer.
Ralph Lauren has set the standard for American fashion by staying true to his view that creates timeless, natural and elegant clothing that is still widely worn today until his origin. In 1967 Ralph Lauren was working as a sales clerk at Brooks Brothers and then as a salesman for a necktie company, Beau Brummell. During the 1960s the most commonly worn ties were long, narrow and dark with monotone patterns, but Ralph had his own idea for ties. Ralph’s first design of ties was almost twice in width with very vibrant and subtle patterns.
1920s Fashion The 1920’s was a dynamic influence on men’s and women’s fashion. Moreso the impact woman had on society and how their influence manipulated the fashion of the 1920s. Jazz,World War I, prohibition, the 19th Amendment are just some of the factors that contributed to the dramatic shift in the culture that we still admire today. During this time ‘the fashion landscape shifted like tectonic plates” (“retro”), everyone wanted to be in style and have the newest and glamorous clothes. Designer brands and unique hairstyles is still a lifestyle that we still see in today 's society and is growing.
1970’s Fashion Earth day was first celebrated in United States in 1970. Hippies were primarily the ones who got Earth day passed by the government. Disco was very popular as well; People would go to nightclubs and strobe lights and mirror balls would be everywhere, the latest 70’s hits would also be playing. The Vietnam War, The Battle of Civil Rights and music affected a lot of the fashion in 70’s.
Growing up I remember from a very early age being completely captivated by Fashion. My love for Fashion has continued to follow me from the early experiences of watching the red carpets of award shows and being completely infatuated with the ladies long gowns and the vibrant colors of the dresses. To following me through elementary school and loving Art and being able to put colors together to the people in my life always taking notice from an early age, this has continued to follow me all through my academic journey and even to where I am today.
One of the objectives of the volume is the idea that successful fashion is outside Europe and North America, but for the rest of the world they are just a recent phenomenon of globalization and imitation. Jansen in her book, ”Modern Fashion Traditions” concerned the development of three areas over the Crouse of a century; focusing on the cultural, social, economic changes that shift the way in which fashion production has received. The first generation of fashion designers, working in the 1960-80s including Zhor Sebti, Tamy Tazi and Naima Bennis, emerged from a class of Moroccan designers who lead the revolution of Moroccan fashion. Those designers want to show that woman can be Moroccan and modern simultaneously. They reinvent the design of Moroccan Caftan, they try to make it more prevalent and fashioned.
The word fashion design, the fabrication of fashionable clothes, originated from Paris, France. Paris was known to influence fashion and it also had names like fashion capital, fashion became more influential in the nineteenth century to the mid-twentieth century. Jen Viegas claims that individuals first wore clothing about 170,000 years ago after the “second-to-last ice age.” Scientific researchers performed on lice’s DNA because of the relation between clothes and lice. The first, fashion designed piece was a dress, History of Fashion states that the royal court was the original inspiration for the expansion of the dress, the royal court would often get their pieces made anonymously.
According to Natalia Borecka (2017), only 14% of major brands are run by female designers, even though the majority of fashion design graduates are women. (para. ????) Furthermore, the fashion industry of today is sexist in a more covert way. It tries to sell women a fake sense of empowerment, for example using symbols and slogans of women’s liberation movement on clothes and in advertisements.
The globalization process has lead to shorten of this production cycle across the entire fashion industry to just two weeks. The “on-trend” clothes that were at one point of time only available to thin rich urban fashionistas are now available to a wider audience at a lesser and more affordable price. Death rate of fashion has increased as a result of the changes in the lifestyle and the society. The society has become more accessible and people are now looking for a change. And this change was marked by the introduction of “Fast Fashion”.
Coco Chanel Coco Chanel, the founder of the Chanel luxury brand, is known for creating sporty casual designs for women that liberated women from “fixed corseted silhouette. ”(Media 12). Apart from designing fashion apparels, Chanel also extended her brand to include multiple fashion accessories, from handbags to shoes (Vouge). Many of her successors in the fashion industry consider Coco Chanel as one of the most influential designer in modern fashion scene (Malenfant 33). Coco Chanel was born on August 19, 1883 (McDowell 18).
In spite of being originated in the 17th century Baroque fashion has made a very strong comeback in the fashion realm. The Baroque period was all about exuberance drama and grandeur According to Cogsworth, ‘If it 's not Baroque, don 't fix it!’ (The Beauty and the Beast, 1991). The fashion industry seems to be inspired by the baroque fashion and this can be clearly seen in either the silhouettes of the garments or the bold and glorious prints. Fall/winter runway collection 2012of designers like Dolce and Gabbana and Balmain are a celebration of Italian spirituality and grandeur (Davidson, 2012).
Fashion is my method of self-expression. The clothes we choose to wear gives us control over how others perceive us and affects how we feel about ourselves. From wearing black at the Golden Globes in support of the Time’s Up movement to the traditional Chinese Qi Pao, clothes can show solidarity without words or act as a way for us to connect to our cultural heritage. This is why fashion is important to me, because it allows me to tell a story about who I am and who I aspire to be. I have chosen to further my Management studies at the London College of Fashion because the MA Fashion Design Management covers themes essential for managing a successful fashion brand, which has always been a dream of mine.