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How To Write A Research Outline For Tim Hortons

614 Words3 Pages

Research Outline
After the huge success in Canada, Tim Hortons struggles to establish a brand name and build its organizational status in the USA, therefore, possible ways to overcome the situation: Advertising, Build Customer Relationship and Branding activities.
Main Point -1
Understanding the USA hospitality environment
• Tim Hortons Lacks in creating brand name & advertising strategies in the USA
• Market in the USA is totally different than the market in Canada; investors assumed that using the same marketing plans would give possible result
Supporting Paragraph-1
Brand Name & Advertising
TS: Strong brand name is essential to get noticed by consumers
• Advertising is only limited to the Hockey game, therefore, consumers with no interest in hockey,

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