Hoaxton Hotel Case Study

Q1. From how many years you are using services offered by the Hoxton Hotel.

Table -1

Criteria Frequency Percentage

0-2 year 20 40%

2-4 year 18 36%

More than 4 year 12 24%

Analysis: In above pie graph 40% respondents 0-2 years are using services offered by the Hoxton Hotel, 36% respondents said 2-4 years and left 24% respondents said more than 4 years are using services offered by the Hoxton Hotel.

Q2. Rate your overall satisfaction with the recruitment services offered by the Hoxton hotel.

Table -2

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Criteria Frequency Percentage

Highly satisfied 10 20%

Satisfied 15 30%

Same what satisfied 14 28%

Highly dissatisfied 11 22%

Analysis: In above pie graph 20% respondents highly satisfied with the recruitment services offered by

Q12. What will be the possible weakness of Hoxton hotel?

Table -12

Criteria Frequency Percentage

Costly products/Higher Prices 8 16%

Huge Rush 12 24%

Time consuming 7 14%

Only branded products available 12 24%

Inconvenient 6 12%

Any other 5 10%

Analysis: In above pie graph 16% respondents said Costly products/Higher Prices possible weakness of Hoxton hotel, 24% respondents said huge rush, 14% respondents said time consuming possible weakness of Hoxton hotel, left 10% respondents said any other.

Q13. Customer Relationship marketing strategies that aims to seek, gather and store the right information, validate and share it throughout the hotel.

Table -13

Criteria Frequency Percentage

Yes 35 70%

No 15 30%

Analysis: As per shown in above pie graph 70% respondents said Customer Relationship marketing strategies that aims to seek, gather and store the right information, validate and share it throughout the hotel and left 30% respondents said no about this. Q14. Greeting the customers and paying them due respect and importance by the hotel.

Table