Swot Analysis Of Hp Company

HP is an American multinational information technology company that provides hardware, software and services to individual customers and large enterprises including government customers and also educational and health sectors. It is specialized in manufacturing and designing networking hardware, designing software and delivering solutions.
HP is known for its innovations and has been the first in major inventions. HP takes the advantage of their assets of the people, plan and the foundation in place to succeed in the next phase of their journey.
HP has mission a “To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.”
HP has a vision “To view change

HP consistently provides highest quality and value and also seizes opportunities for growth that builds upon their strengths and competencies.

Marketing Mix of the Company
Product: HP has a wide range of products from laptops, Pc’s and tablets. They decide on the product specifications and the features based on the latest technology with respect to the processor and the hard disk capacity requirements.
Price: HP offers products ranging from 15,000 to 300,000 focusing on entry, mid range and high end segments. They compete using their products by adding additional features rather than on price. Even when the product specifications do not vary, they try to differentiate themselves by offering special services and support.
Place: HP has its exclusive stores near IT Hubs and also Patny center. They have both consumer and commercial divisions targeting the respective

They plan consumer activities such that they get immediate results. Commercial promotions are planned for long term results rather than immediate conversion. Other than the ATL activities HP does many BTL activities that help in increasing the number of customers. The ATL activities include Newspaper ads, Television commercials and Hoardings.
Brand Activation Programs
HP does quite a large number of brand activation programs targeting both the consumer and commercial segments. The activities are planned based on the sales number to be achieved or the customer target. All the activities are planned by HP and the execution is done by an external agency. Throughout India, the same external agency organizes the activities as per the timeline.
Product Launch Activities: HP conducts 2 types of product launch activities. When the product is targeted to individual consumer the target audience would be the IT resellers and the individual customers. When the product is targeted to the commercial segment the Educational Institutes decision makers and the IT companies decision makers are invited for the product launch