Htc Marketing Strategy

Marketing is the exchange of goods in terms of money. Marketing Strategies are said as different tools of marketing whether how to advertise the product or we can also say as what technical terms we should adapt or to follow to make your product successful. Marketing Strategies combines all its goals to make a one plan which includes the every aspect and outcome of the product. The objective of the marketing strategy should focus on how should we increase the sales by getting and keeping customers and the marketers should maintain a good and healthy relationship with the customers for the better growth of the business. A successful market strategy will depend on how you understand your customers and what they need and how you can adapt them

But yes, the company has built a reputation for making quality premium android smart phones like HTC Desire and the other HTC Devices. The reputation started going strong for company with their first 4G phone which was the HTC Evo 4G.

Then, it was all about the brand’s tagline and word of mouth of the public the company came out to take the third spot after Apple and Samsung.

But, it all started going wrong for HTC when they started deviating from their premium strategies which served it so well for them. The company was going on with HTC Wildfire, which probably didn’t go well for the company’s reputation and then there was worse to come for the company. ChaCha, Salsa and the Rhyme were all the different HTC models which also didn’t do well for the company. Reviving old models with a confusion of naming convention and different letters in the end, HTC was only responsible to bring its reputation

So let’s elaborate the marketing mix of Sony with the 4P’s of marketing which are Price, Product, Place and Promotion.

1. Price

The pricing decisions are basically made through the consult of the marketing management. It is said to be the only marketing mix which can be changed quickly. It is the amount of money consumers pay to gain something in return like products. There is also an influence in the development of marketing strategy with variables such as dealer price, retailers’ price, discount and allowances etc as price they are a major thing which influences the value gained by the customers.

Sony has been categorizing its pricing strategy according to its style, purpose, user and performance. Sony for its mobile phone pricing has kept the lowest price range compared to all its competitors. The new Sony Xperia Z1 has been in a lower range and it also has been working in the market. If we talk about other products like cameras, laptops, tablets and gaming consoles, Sony has been kept its price lower than its existing competitors in the market which have been working for them right now and always has created a buzz in the market whatever has been the pricing strategy of Sony has been in the market. Therefore, Sony is the only product which has been dominating all of its existing competitors in the market in