Swot Analysis Hugo Boss

Another way to differentiate between the definitions of luxury is by looking at the criteria that different individuals use to distinguish one luxury product from another.

• In terms of production, the manufacturers themselves decide whether they want their products to be a part of the luxury world. Accordingly, they make sure a luxury product is the work of a careful craftsman, sold in a sophisticated environment and promoted in an exclusive way with major emphasis on the description of the brand and its core values. However, at a different level, Hugo Boss is perceived by the general management of the brand as a very sophisticated way of manufacturing and selling slightly upscale fashion products. And from the point of view of Zara management, Zara creates a brand image in the minds of consumers by being based in the very best locations in every city and on the flow of new designs being delivered every other week in all those stores around the world, as a luxury brand.

• In terms of social and individual behavior, a luxury product would be described by sociologists as an item that makes its user stand out from the crowd. Individuals would probably speak

Disparate kinds or levels of luxury brand items demand to be communicated in disparate manners. Typically, well crafted marketing contacts are believed to be the key to constructing the picture of a luxury brand. After it comes to crafting contact for luxury brands, as challenged to average or premium brands, disparate kinds of contact are needed. This normally includes celebrity endorsements, affirmative area relations and promotional events. By highlighting the main delineating characteristics of the luxury brand across these promotional contacts, a affirmative luxury picture can be crafted and a forceful brand individuality can be