Hul Limited: Case Study Of Hindustan Unilever Limited

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1. INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL), Hindustan Lever Limited, is India 's largest consumer products company and was formed in 1933 as Lever Brothers India Limited. Its currently headquarters in Mumbai India and its 42000 employees are headed by Harish Manwani, the non-executive chairman of board. HUL is the market leader in Indian products such as soaps, detergents, as its products have become daily household name in India. The Anglo Dutch co. Unilever owns a majority pointed in HUL. The co was renamed in late June to HUL to provide optimum balance between maintaining heritage of Co and its future benefits and synergies of global alignment with corporate name of Unilever. HUL is India largest fast moving consumer goods co. with leadership in Home & Personal Care Products and Foods & Beverages. HUL 's brands spread across 21 distinct consumer categories touch the lives of two out of 3 Indians. They endow Co. with a scale of combine volume of about 4 million tones and sales of Rs.13,738 crores. MISSION Unilever 's mission is to add capacity to life. Meet everyday needs for nutrition and personal care with brands that help people look good,feel good and get more out of life .It is a mission HUL shares with its parent co., Unilever, which holds 53.10% of equity. A Fortune 600 transnational, Unilever sells Food and Home and Personal Care brands in about 110 countries worldwide.

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