A modern business organisation must be flexible and grow in an organic way that responds quickly to change. Both human element and competitive strategy might help in a modern business organisation. Human elements include cultures, decision making, organisation structure, communication, motivation and team, while competitive strategy include PESTEL analysis, SWOT analysis, organisational structure, competitive strategy and Porter’s five forces. However, competitive strategy is more important than the human elements in a modern business organisation. Competitive strategy is concerned with doing things better than the rivals. Having focused and clear strategy is important for the success of a business, and without a well-defined strategy, businesses …show more content…
It is important to choose a structure that helps the company operate efficiently and to achieve the organization’s objectives and aims and make best use of resources and people. Vertically structured or a tall structure have narrow spans of supervision where there is CEO at the top making decisions and then delegating authority to the lower-level managers. Horizontal structured or a flat structure has wide spans of supervision and where the high-level managers is handling the day-to-day tasks and normally interact with front-line employees and customer. Thus, a flat structure is better compare to a tall structure because horizontal structured businesses tend to have the best employees morale, which means that there will have lesser red tape while dealing with any …show more content…
Porter suggested these three generic business strategies that could be adopted in order to gain competitive advantage. The strategies relate to the extent to which the scope of a business and activities are narrow versus broad and the extent to which a business seeks to differentiate its products. From this he developed the idea that there are 3 generic strategies which a firm can use to maintain and develop competitive advantages such as cost leadership, differentiation and focus. Cost leadership is being the lowest cost producer in the industry as a whole. Differentiation strategy is the exploitation of a service or product which is believed to be distinctive or unique. Focus strategy is restricting activities to only the part of the market through providing services or goods at lower cost or providing a differentiated service or
This is an example of flat organisational structure as there is no middle management. The organisational structure of Macmillan Is split up into 6 different sections. The first and most important sector is the chief executive whose job it is to make the big decisions and to manage the major operations and resources of the company and finally acting as the main communicating point between board of directors and corporate operations, and then there is a board of trustees that the chief executive rely on to help them with the important decisions.
It can be said that by means of organisation’s competitive strategy, it can achieve an upper hand in the business market over its rivals. Competitive Advantage offers a beneficial position to business organisations over rivals in regards of some measure like expense, quality, or velocity. An efficient strategy can help an organisation to achieve an upper hand through commitment to its strategic objectives and the capacity to significantly expand execution and profitability (Bartlett & Ghoshal,
Do you know the importance of having a hierarchy structure within any given work space? Without structure there would be no clear line of communication between workers. Having a structure in a workplace establishes communication skills, defuses conflicts, and also provides awareness of leaders who are in charge of you.
Corporate Strategy defines the path of a company to achieve long-term goals and objectives. It plays a crucial role in determining the competitive position of an organization. The corporate strategy incorporates all core factors to ensure the success of an organization. Depending on the nature and objectives of the organization, the components of a corporate strategy varies. It is only the corporate strategy that integrates and links the vision, goals, business model and help in appropriate allocation of resources and finally in decision making process.
This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.
Organization structure – The whole activies are divided in the department and the responsibility and hirenchy of each department is well defined. However Senior management needs to be more focused on Strategic Initiative rather than Daily Operations .For this it is Important to develop a second Rung of Leadership. Human Resource Plan – The Human resourse plant is defined for all the employee and the system for the recruiting , training & development, benefits and reward is well established.
Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment
Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage. a) Cost leadership strategy occurs when a firm a delivers the same services as its rivals but at a lower price. b) The differentiation strategy occurs when a firm delivers greater services for the same price of its rivals. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy.
Differentiation Strategy: - It includes developing new products & services which satisfies customer needs, they offer much more values than their competitors. They differentiated the segment according to the customers. They provide multiple customer segments which includes moderately priced to premium priced customers for example: 1. Bulgaria resorts & hotels (The Ritz Carlton) - Target segment:-Luxury guest. 2.
From the course Marketing Management, I acquired fundamental understanding in strategic management and key analytical skills in evaluating clients’ needs, leading on to my further consideration on the dynamic between internal and external needs, as well as decision-making. I still remember how Michael Porter’s Five Forces was used to analyze the cases of Nike and Adidas in Introduction to Management Strategy. I begin to realize that although strategic management in finance and marketing is vital for companies ‘development in the long term, human resources management is a lever, offering the most flexible way to maximize the productivity and increase profits by allocating existing resources. I would like to explore the complexities and acquire advanced skills in this
When a company is competing through its differentiation advantage; it would try to carry out its activities in a much better manner than the
In order to get over this problem, the Firm strategy, structure, and rivalry should be understood. On the one hand, Strategy refers to Company goals that reflect the characteristics of national capital markets and the compensation practices for managers. So these small businesses should have strategy and goals in order to exist. On the other hand, Structure refers to national circumstances and context generates strong tendencies in how companies are created, organized, and managed. For these small businesses to stand in the market, they have to make a clear way of how the business is run.
It acts as an operating manual that defines the way the jobs are distributed and how individuals interact within the company to achieve their goals (Distelzweig, 2004). A detailed study on organizational structure relates organizational structure to the way information flows through the hierarchical arrangement. There are basically two types of organizational structure; centralized and decentralized. In a centralized system the highest layer of hierarchy is responsible for decision making and controlling departments and division.
It refers to the patterns of communication, interpretation and adjustment between individuals. Both the verbal and nonverbal responses that a listener then delivers are similarly constructed in expectation of how the original speaker will react. Workers contribution is more involved in this theory. (Markes, 1999) Contributions 1)
Strategy also defines what kind of resources we need to achieve the goals set by the