Human Response To Food

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Food and eating fulfills biological needs and provides sustenance. It also provides comfort and satisfies a cultural & social need. The study of human response to food is a complex and ever evolving field. People are ever trying to come up with new ways to entice people into buying their new products. Advertising agencies and marketing teams are trying to cope with every new trend in the society. Menu designing is an important part of the restaurant set up and development. Menu names tend to have a sort of influence on the perceived taste of food. Research in this areas of names and labels has been focused on nutrition labels and health labels (Caglar et al, 2011; Oakes and Slotterback, 2001; Caswell & Mojduszka, 1996). There is very less research done about the expectations one has about the dish based on descriptive names (Aaron, Evans, & Mela, 1995). Descriptive name on foods are often found on restaurant menus. These names may give positive responses amongst customers or may not have much effect on them. Al though there has been progress in this field, Deliza and Macfie’s (1996) said that more work can be done on how advertising and packaging generate expectations amongst consumers.

Studies have been conducted regarding names in food advertising and their impact on consumer buying. Foods with a negative reputation, which may result in reducing sales, often leads to a change in names by the producers (Oakes, 2004). Examples such as Sugar Smacks becoming just Smacks
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