formulate a new competitive strategy. Maruti upgraded its manufacturing facilities to meet the foreign challenge with its claims of high-end technology. It broadened its product portfolio and expanded its sales and service network to reach all over India. The company immediately undertook the initiative of reshaping and customising the car for the Indian customer.The tall rear end was reduced and made more aesthetically appealing. The Santro was all set for the Indian launch. .MARUTI-MARKETING
. ETHICS IN ADVERTISING This chapter starts by providing a background to the notions of ethics and advertising, as well as ethics in advertising, with an overview of existing stand-ards and regulatory organs of advertising. 1.1. THE DEFINITION OF ETHICS Ethics is a notion that can be difficult to define. The word “ethics” comes from the Greek word ethikos which, in turn, comes from ethos, which means character, custom, or manners. The Oxford Dictionary states that ethics is moral principles
that the drinking water by the name of Bisleri drinking water. apart from drinking water the corporate has additionally the soda water below its name referred to as the Bisleri Soda Water. The conception of bottled drinking water was introduced in India, initial by Bisleri, which is that the reason, it 's become a generic name for the drinking water. Bisleri has become an ideal word of the drinking water for the Indian shoppers. The main challenge facing the corporate or the other player during this
required target. Literature and research related to Tourism Industry cycles, appreciation, trends, etc around the globe is not readily available and more importantly there is a serious lack of research about Tourism Industry trends, etc specifically in India. The Tourism Industry is recurring in nature but the cycles are neither regular nor predictable. Moreover, the amplitude and frequency of the cycles differ from place to place and time to time (Brown and Liu, 2001). What furthers hampers research
Global leader in water conservation: In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, and has been Water Positive since then. This fact has been independently assured by Deloitte Touché Tohmatsu India Pvt. Ltd. In 2012, PepsiCo India saved 8.2 billion litres more that it consumed in its manufacturing operations. The company made this possible through
Marketing strategy involves careful and precise scanning of the internal and external environments. Internal environmental factors include the marketing mix and marketing mix modeling, plus performance analysis and strategic constraints. External environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success. A key component of marketing
A STUDY ON GROWING IMPORTANCE OF E-COMMERCE CHAPTER 1 1.1 INTRODUCTION The trend of e-commerce has increased rapidly in the recent years with the development of internet and due to the easy accessibility of internet usage. Easy access to internet has driven consumers to shop online Books, airline tickets/reservations, clothing/shoes videos/games and other electronic products are the most popular items purchased on the internet. Through electronic marketing and internet communication business
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India 's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious
After, the initial success is set out in multiple disciplines of the engineering operations and services, and expanded into a wide array of industries like the power, textile, cement, fertilizers, manufacturing and chemicals. It operates in their origin country, Pakistan, and as well as in the GCC countries (United Arab Emirate, Kingdom of Saudi Arabia, Kuwait and Qatar). Though, it has diversified into several industries, but the Descon Engineering
CHAPTER – 1 INTRODUCTION TO THE STUDY Reward system is a key instrument that organization to redirect for specialist motivation in hungered for ways. In same words, reward systems attempt to attract delegates to join the association to keep them heading off to their work, and goad them to perform to strange states execution. The prize structure contains all the affiliation parts – including specialist's systems models and decision making activities included in scatter the pay and points of interest