qualified personnel’s. Further dedicated employees play an important role in achieving goals of an organization. HISTORY AND BACKGROUND Maruti is India 's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian automobile industry. Today, Maruti is India 's largest automobile company. This feat was achieved by the missionary zeal of their employees across the line and the far-sighted vision of their management
. ETHICS IN ADVERTISING This chapter starts by providing a background to the notions of ethics and advertising, as well as ethics in advertising, with an overview of existing stand-ards and regulatory organs of advertising. 1.1. THE DEFINITION OF ETHICS Ethics is a notion that can be difficult to define. The word “ethics” comes from the Greek word ethikos which, in turn, comes from ethos, which means character, custom, or manners. The Oxford Dictionary states that ethics is moral principles
market which was the trigger for all the players eyeing this market. COMPANY PROFILE The origins of Bisleri belong Italian Republic, and therefore the whole owes its name to founder Felice Bisleri, Associate in Nursing Italian enterpriser. In 1967, Bisleri got wind of a plant in city for bottling and promoting drinking water, that was initial of its kind in Republic of India. However, it didn’t work well. Among different reasons, the very fact that the Indian shopper was unprepared
the need of tourist So this report will analyze the problems and opportunities observed in the Tourism Industry, with put more focus on International travel on the basis of the literature review and try to write out that problems in the form of hypothesis so that understanding of Tourism Industry can be developed more systematic and logical. The objective of the study is to identify the importance of customer satisfaction, in other words Tourist satisfaction in Tourism Industry. This paper seeks
are not included as middlemen in the channel of distribution .This is because they neither acquire title to the goods nor negotiate purchase or sale. Such facilitating agencies include banks, railways, roadways, warehouses, insurance companies, advertising agencies, etc. 1.3NEED OF THE STUDY: Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as “All the organizations through which a product must
scheme, firms are classified based on their market share or dominance of an industry. Typically there are four types of market dominance strategies: • Leader • Challenger • Follower • Nicher According to Shaw, Eric (2012)."Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework".Journal of Historical Research in Marketing, there is a framework for marketing strategies. • Market introduction strategies "At introduction, the marketing strategist has two principle
because of lower transaction and search cost as compared to other types of shopping. Through e-commerce consumers can buy faster, more alternatives and can order product and services with comparative lowest price. The rapid growth of e-commerce in India is being driven by greater customer choice and improved convenience. PROCESS OF E-COMMERCE: 1.3 INDUSTRY PROFILE: Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon
confident and have a sense of style about them. They pursue success just as they do their other interests and passions, learning and exploring everything that comes their way. Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India 's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious
After, the initial success is set out in multiple disciplines of the engineering operations and services, and expanded into a wide array of industries like the power, textile, cement, fertilizers, manufacturing and chemicals. It operates in their origin country, Pakistan, and as well as in the GCC countries (United Arab Emirate, Kingdom of Saudi Arabia, Kuwait and Qatar). Though, it has diversified into several industries, but the Descon Engineering still prevails as the flagship company of the Descon