Hyundai Advertising Analysis

The internet was first introduced in 1990 and in about three decades, it grew to a point where companies now pay social media websites for our information so they can display advertisements according to our preferences. Such advertisements came up when I was surfing around the Scientific American. The ads I chose to do for this essay are these advertisements for cars. These ads appeared when I was reading car-related articles and they appeared the most time out of the many other ads. I chose these ads because they were also relevant to what I was reading about on the Scientific American. Since I was reading about cars, these ads were targeted to me to see if I wanted to buy a car and their marketing teams made an effort to try to convince me

Immediately I noticed the logo on the bottom-right representing Hyundai. The marketers at Hyundai wants its audience to know that the advertisement is for Hyundai. This car brand is one of the many known automobile manufacturers from South Korea and since the ad has the logo placed in the picture, one can argue that the marketers are trying to establish ethos. They expect their audience to know where the company is coming from and what it is trying to sell. The ad is nothing too out of the ordinary; it uses simple text fonts and few amounts of coloring detail to pop out to audience’s eyes. It also shows what it seems to be a factory new car to make the car more visually appealing. By doing so, the marketing team for Hyundai is also utilizing pathos to convince their audience to buy their product. Since the marketing team is targeting people who are trying to buy cars, they are also considering the economic level of the audience. The car is a brand new 2018 edition of the series, so the price will be pretty high. This means that the marketing team is looking for people who have a higher income. It can also be said that since they are featuring an SUV on their ad, they are also looking for people who have bigger families. The marketing team of Hyundai does a superb job in considering the qualities of their audience and displaying an ad that best suits their

The Hyundai ad uses its brand new model of the car to promote its sales to customers who are looking for a new SUV. This car brand uses ethos and pathos as their main form of persuasion. The Car.com ad uses diction and logos to grab the attention of its audience who are looking for cheaper cars at a good deal and convince them by selling a car to them at a lower price compared to other dealers. The ad from Penn State World Campus uses pathos to convince their audience that the world can be a much cleaner place if more people go into the energy and sustainability field. Car.com’s advertisement could have done a better job by putting a little more detail, equivalent to the amount of detail Hyundai’s advertisement had. As a person who does not have his driving license, let alone a permit, these ads were still targeted to me because I am still considered old enough to drive. These ads were not directly targeting me, but they were more targeting my age group. As I start growing older, I have to start learning how to drive and once purchase a car for myself one day. Perhaps, I can start considering my options with these ads to prepare for the future. All in all, each ad did a good job in persuading their target audience by using different strategies for their broad audience