Essay On Hyundai

AMITY UNIVERSITY A Study on the Effectiveness of Advertising Campaign of HYUNDAI

Project Submitted by : Mohd shiraz
Class : Bjmc[Evening] Enrollment Number : A2046514002
Guide Name : Mr. Juneesh.K.Kuriachan

A Study on the Effectiveness of Advertising Campaign of HYUNDAI
S.NO. TITLE PAGE NO.
1. Introduction
2. Research Methodology
3. Review of Literature
4. Analysis and Interpretation
5. Limitations of the Study
6. Conclusion
7. Annexure
8. Recommendation
9. References

Number of words:
Bibliography: google.co.in

INTRODUCTION
The Hyundai Engine Organization is a South Korean multinational car producer headquartered in Seoul, South Korea. The organization was established

Hyundai was established in 1967 and it alongside Kia , together involve the Hyundai Engine Bunch , which is the world's fourth biggest car maker taking into account yearly vehicle deals in 2010 . In 2008, Hyundai (without Kia) positioned as the eighth biggest automaker . In 2012 , Hyundai sold more than 3.6 million vehicles overall .

Hyundai works the world's biggest incorporated car fabricating office in Ulsan , which is equipped for delivering 1.6 million units every year . The organization workers around 75,000 persons around the

Hyundai Engine Organization was later settled in 1967 . The organization's first model , the Cortina , was discharged in collaboration with Passage Engine Organization in 1968 . At the point when Hyundai needed to add to their own particular auto , they contracted George Turnbull , the previous Overseeing Executive of Austin Morris at English Leyland . He thus procured five other top English auto engineers . They were Kenneth Barnett body outline , engineers John Simpson and Edward Chapman , John Crosthwaite - BRM as body architect and Diminish Slater as boss advancement engineer . In 1975 , the Horse , the first Korean auto , was discharged, with styling by Giorgio Giugiaro of ItalDesign and force train innovation gave by Japan's Mitsubishi Engines . Fares started in the next year to Ecuador and before long to the Benelux nations .
MARKETING STRATEGIES OF HYUNDAI IN INDIA
Target Markets
Hyundai marketing strategy is differentiated marketing.The primary consumer target is middle to upper income professionals , who need value for their and comfortable ride in city conditions .The secondary consumer target is college students who need style and speed . The primary business target is mid sized to large sized corporates that want to help their managers and employess by providing them a car with ease of transport .
The secondary business target is entrepreneurs and small business owners who want