Hyundai Vehicles Data Analysis

DATA ANALYSIS AND INTERPRETATION

I. ANALYSIS OF HYUNDAI CAR OWNERS ON THE BASIS OF THEIR

AGE GROUP.

Age Group Respondents

Up to 25 Years 10

26-35 Years 25

36-45 years 30

46-60 20

60 and above 15

Total 100

Car purchaser age group ANALYSIS:

The maximum buyers of Hyundai cars as per the survey shows that the customers from the age group of 25-35 and 36-45.The people from age group below 25 and above 60 are less buyers of the vehicle

INTREPRETATION & INFERENCES:

From the above we can infer that the respondents in the age group below 25 and above 60 years are less in number because youngsters depend on their parents who in turn prefer two wheelers and old aged people usually prefer luxury cars. The age group i.e.. From 26-35 will have started

AWARENESS ABOUT THE CAR:

Sources Respondents

Television Advertisement 35

Newspaper Advertisement 15

Friends and Relatives 45

Other Sources 5

Total 100

ANALYSIS

From the above findings we can make out that FRIENDS AND RELATIVES i.e. word of mouth publicity has made the Customers to purchase the Hyundai Cars and also the Television Advertisement has play a major role in the purchase of Hyundai Cars.

INTREPRETATION & INFERENCES:

Here we can see that the impact of friends and relatives and the role of media publicity had played a major role in the purchase of Hyundai vehicles. The satisfied Hyundai customers will recommend their friends and relatives to buy the Hyundai car and the television advertisement will let the people to know about the vehicle more.

V. HOW THE CAR IS BEING PURCHASED:

Mode of Purchase Respondents

Through Loan 60

Direct Payment 40

ANALYSIS:

As per the findings from a group of 100 customers it has been found out that 60% of the people had purchased the vehicle by taking loans. Remaining 40% of people through direct

OPINION ABOUT THE PRICE OF THE CAR BY THE CUSTOMER

Price Rated Respondents

Highly priced 12

Reasonably priced 74

Approximately priced 14

Below level Priced 0 ANALYSIS:

From the above table we can draw the inference that the pricing of the car is well accepted by the customers. 74% of them say that Hyundai Car is reasonably priced.

INTREPRETATION & INFERENCES:

From the above we can say that the price of Hyundai cars is reasonably priced the customers have accepted the price and the customers are satisfied from the price of the Hyundai cars. So the company should maintain the price any try to reduce the price to slight extent if possible. RECOMMENDATION

In the analysis of consumer satisfaction with Hyundai cars 100 consumers were interviewed who are Hyundai car owners.

The car owners were interviewed at Deep Hyundai Authorized Dealers of Hyundai cars, by visiting to their places like to their residents, offices, shops and on the road side’s and also at the company service station. The 90% of the data that has been collected is of primary data.

Respondents were segmented on the basis of Income, Occupation, Price, Causes, Source of awareness, and Comparative analysis with other