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Hyundai Consumer Preference

763 Words4 Pages

Today automobile industry is regarded as one of emerging competitive market. Automotive industry has been enjoying a era of relatively strong growth sales and profitability. Auto industry depends heavily on customer trends and tastes. While car companies do sell a large portion of autos to businesses and car rental companies, consumer sales is the largest source of revenue. Behaviour of customer is the important factor in the buying decision. so I here thought of considering consumer preference while choosing the car. I consider understanding of consumer preference is to be given top priority from the company perspective. Company must need to understand the key factors which consumer consider as their top priority while choosing the automobile …show more content…

This study is very important as well as helpful to understand the reason or factors which induces the customers to purchase the product most, so that manufacturers can take decision with regard to production as customer tastes and preference. this study will also throw some light on consumer expectation. Objectives of the study
• To understand and analyse the factors influencing consumers regarding various models of hyundai brand of cars
• To understand the overview on customer service offered by Hyundai motors
• To investigate in to Hyundai brand of car owners satisfaction level and expectations

Scope of the study
The study is conducted in ADVAITH HYUNDAI which is situated kuntikan Mangalore. The research is restricted to the buyers in and around Mangalore. Study enumerates consumer preference towards Hyundai which will work around understanding the factors to which consumer gives more priority while making purchase. This study will give clear idea about consumer taste and preference so that company can work towards it. Methodology Adopted
Research design
Qualitative research method being used in order to conduct the survey. Sampling unit
This involves current customers of Hyundai motors Mangalore
Sample …show more content…

their research findings depict that major differentiator is the customer focus which induce their purchase, also consumer gives due consideration or preference for the after sale service as well as safety. Research also indicate that pear group has major influence on youths buying decision. according to Mohinder Singh who indicated that preference of car by the consumer mainly based on the flexibility, better performance, comfortness and punctuality, suitable for carriage, as well as they consider car as means of symbol of

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