Hyundai Marketing Strategy

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The automobile industry is the most profitable industry. As easy finance is provided these days the sales of cars have increased by 65% in 2013-2014. competition is heating up in the sector with a host of new players coming in and other like Porsche, Bentley, Audi, Mercedes, and BMW all set to move in the Indian markets.

SEGMENTS OF INDIAN AUTO MARKET
The market for any product is normally made up of several segments. A market after all is the aggregate of consumers of a given product. And, consumer, who makes a market are of varying characteristics and buying behaviour. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture
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Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies an thereof contribute to the goals of the company and its marketing objectives. And in the advertising of HUNDAI I’ll be studying about all the advertising factors of HUNDAI COMPANY.

HYUNDAI GLOBAL MARKETING STRATEGIES.
Hyundai was divided into smaller and ‘independent’ units that were more attractive to foreign investors, as the Korean state was no longer in a position to support the Cabals financially. This situation had a tremendous influence on HMC’s internationalization strategy which started to resemble closely to that of western automobile companies with similar investors. Korean businesses in general started favoring efficiency and profitability over growth and were more cautious when making investments overseas. In 1998 Hyundai took over a highly leveraged Kia Motors and started to recover from the crisis. It re-started its strategy of global production and opened new plants in China (1999), Indonesia (2000), Brazil (2000) and the US (2002).

1) THEY SET THEIR OWN STANDARDS ACCORDING TO THE RESPONSE OF THE
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It’s a perfect complement to your evolved tastes and lifestyle. And the best way to take your driving pleasure to a brand-new high. European Styling. Japanese Engineering.  Dream-Like Handling .The new Hyundai Pa is a generation different from Getz and Santro design. Styled with a clear sense of muscularity, its one-and-a-half box, aggressive form makes for a look of stability, a sense that it is packed with energy and ready to deliver a dynamic drive. Price Hyundai is expected to take Maruti and KIA heads on with the pricing of their Hyundai Pa car. After launching cars for the masses since so many years, India‟ s second largest automobile manufacturer Hyundai is now targeting the premium segment of thy country and also Bangladesh with their latest model from the Hyundai‟ stable. This price range would practically rip apart Maruti s offering in Zen Estilo which is priced at a higher tag of Rs. 500,000. Hyundai is known for their extensive service network and brand reputation for making reliable cars. That should get the customer nod over their

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