SWOT REPORT MARUTI SUZUKI INDIA LIMITED Submitted to: Prof Sriparna Basu Faculty, Fore School of Management Submitted by: Niharika Sharma Roll no: 241085 Nov 30, 2015 INDUSTRY ANALYSIS The automobile industry of India is one of the largest industry in the world. The industry has grown at 8.68 per cent over last year with a production of 23.37 million vehicles in 2014-15. The Indian automobile industry is expected to be the world 's third largest by 2016. Further, passenger vehicle production is expected to increase from 3.2 million in 2015 to 10 million in 2020. Currently, 13 per cent market share is governed by Passenger Vehicle (PV) segment.
it is a subsidiary of Tata group which consists of 66593 employees as per 2014. Hold revenue of US$42.4billion for the year 2014. After years of ruling Indian market through commercial vehicles, in 1991 it entered in to passenger vehicle segment with the introduction of Tata sierra. First fully indigenous passenger car called Tata indica was introduced in 1998. Become the leading car in the Indian market.
Strong position in US advertise. Portage is the second biggest automaker in US, the second biggest vehicle market on the planet. Passage has awesome notoriety in its home market and solid business vehicle deals that are the most gainful Ford 's vehicles. 2. ECOnetic activity.
Apple is always on top compared to all other leading brands. Apple has many competitors. It alone gives head to head competition to brands like Google, Microsoft, Sony, Amazon, Samsung. According to data from Counterpoint’s Monthly Market Pulse, “Apple has significantly increased its lead over Samsung in the premium smartphone market ($400+) since the launch of the iPhone 7. Over the summer, Apple was selling just over 50% of the global premium smartphones, and Samsung was selling just under 25%.
The company had finalized its schedule of production –5000 cars in 2001, 10,000 cars in 2002, 12,500 cars in 2003 and 15,000 cars by 2005. The company has decided to make India the export hub for South Asia, because of the low cost of labour and raw materials in India. As of 2008, Skoda targeted exporting 100-200 cars out of India. The company will require dealerships to be setup to export the cars made
The bulk of India’s two-wheeler sales come from commuter motorcycles and automatic scooters. The industry is expected to grow at 10% in the future. INDIAN TWO-WHEELER INDUSTRY The Indian two-wheeler industry is the largest in the world with beating China and Japan. Indian manufacturers sold around 20 million
For the purpose of this assignment, I have chosen Hyundai Motors as my multinational corporation (MNC) of choice. It was ranked 104th on Fortune’s top 200 MNCs in 2012 and 100th in 2013. Introduction to the company Hyundai Motor Corporation is a South Korean multinational automobile company founded in the year 1967 by Chung Ju Yung. Hyundai currently sells its cars in 193 countries, via 6000 showrooms. Hyundai Motors owns the biggest integrated automobile producing facility in Ulsan, South Korea, and has 6 research and development facilities in Korea, Japan, India and Germany.
The classification of the cars ranges from low end models (starting from INR 0.3 million) targeted towards growing Indian middle class to premium models (starting from INR 1 million) targeted towards the rising corporate segment of the population. In 2015-2016, the company launched 3 new models, all of which were successful. The Company has manufacturing facilities at Gurgaon and Manesar with an installed capacity of 1.5 million vehicles per year. A new plant in Hansalpur, Gujarat, which will manufacture and supply cars to the Company under a contract manufacturing agreement, is expected to begin production in 2017 with an annual capacity of 250,000 vehicles in the first phase. Eventually, the project will have a capacity of 1.5 million vehicles, depending on market conditions.
CHAPTER – 1 INTRODUCTION 1.1 AUTOMOBILE INDUSTRY India is the second-biggest market for small cars after Japan. It accounts for 60% of the domestic market. CURRENT SCENARIO: • India represents one of the largest two-wheeler markets in the world, with an estimated size of 5.4 million units a year. • India is the two-wheeler capital of Asia with an average of 27 two-wheelers per thousand people, compared to China 's 8 two-wheelers per thousand people. • India became the fastest growing car market in the world in 2004, growth rate of 20%.
Introduction Tata Motors Limited is an Indian multinational automotive manufacturing company based in Mumbai, India and a subsidiary of the bigger Tata Group. Its products list includes varied assets like passenger cars, vans, buses, trucks, construction equipment and military vehicles. It is the world 's 17th largest motor vehicle manufacturer, 4th largest truck manufacturer and 2nd largest bus manufacturer by volume. Founded in 1945 as a manufacturer of locomotives, it manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz. Tata Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra, becoming the first Indian company capable of developing a competitive indigenous automobile.