Hyundai Rhetorical Analysis
Rhetorical Analysis
A rhetorical analysis is an essay that breaks a work of non-fiction into parts and then explains how the parts work together to create a certain effect whether to persuade, entertain or inform. I will be analyzing a commercial that I have chosen. That commercial is called “First Date Hyundai Super Bowl Commercial the Hyundai Genesis”. This commercial features comedian Kevin Hart which adds ethos to the commercial. Ethos is the creditability toward something or someone.
This commercial is a car commercial but with a father’s mindset for his daughter’s first date. The commercial starts with the reveal of the new model of the Hyundai with the car finder app. This then leads to the boyfriend knocking at the door where the daughter opens the door with her father where her father tells the boyfriend to take his car. He then proceeds to follow them all night using the car tracker app to know their location. The main purpose of this commercial is to sell cars but there is also a human element in it to help sales which is the father element.
The evidence of this is the car
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The reason I say that is because the commercial informs us on the vehicle and what it can bring to the table and the persuasion aspect comes from the new feature of the car finder app. The director uses the car finder app in a possible situation to show the effectiveness of the product which puts the persuasive idea into the audience’s head and in turn the idea to buy the car. The audience for the commercial would be everyone watching the super bowl and or someone interested in buying a new car. The director uses alliteration in his commercial by having the reoccurring theme of having the dad keep showing up at the location of his daughter. Just like an author uses alliteration to repeat a word to prove their point, the director uses it to show the car finder app in action and push the sale of the
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