This is fulfilling the duties to society as a corporate and this will also result in the AT&T brand name becoming stronger. AT&T comprises of a set of highly talented employees. The talent management and human resources aspect has been very strong with employees showing a great willingness to continue working at AT&T. This will give a competitive edge over other rival service providers since knowledge is a critical success factor in the telecommunication industry. The number of patents owned by AT&T shows how successful they have been in the learning and growth
Market-specific factors belong in the final cluster and shows competition, expansion predictions and likely return on investment. Two crucial factors are market potential and market competition. According to transaction cost theory the market potential refer the amount of resources company ready to commit to market (Brouthers et al., 2000). Profit growth is one of the most leading motivators that drive fashion retailers’ international expansions (Evans et al., 2008). Qatar is one of the fastest growing markets for fashion retailers.
The adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.
Suppliers serving many industries will not hesitate to extract maximum profits from each one. • Industry participants face switching costs in changing suppliers. When switching costs are high, industry participants find it hard to play suppliers off against one another. (Note that suppliers may have switching costs as well. This limits their power.)
Due to sheer competition consumer is not willing to pay more than what he feels the worth of the product. Due to intense capitalistic nature of North American market, consumer is filled with number of options and the retailer has no option to switch the prices above its worth. Buyers are being provided with diversified range of products and also the customized products as per their requirement. There is large availability of local and international brands and thus bargaining power is high for the buyer, Key is to maintain the quality with price
So the company have to make payment in one go for the whole year. 4. Competition in the market -> Competition is very high as currently market is dominated by the big players. 5. Threat of new substitute -> Till now there is no threat of substitute.
In the current era of fashion, its relatively easy for players to enter into the fashion industry, therefore the entry risk of new competitors is moderate in both US and European markets. Bargaining power of its suppliers: Bargaining power of suppliers in US is high, but it is moderate in Europe. In the US a high competition gives suppliers power to charge higher prices to Tommy Hilfiger, whereas the competition in Europe is not very high. Bargaining power of customers The customers have more choices in US industry, therefore in US they have higher bargaining power because Tommy Hilfiger has somewhat lost its reputation in US therefore it has to accept a lower price in the US region. In European region, bargaining power is moderate because of higher brand recognition and reputation of the Tommy’s brand.
MARKET POWER AND ITS SOURCES, CONJECTURAL VARIATIONS MARKET POWER The ability of a seller to raise its price relative to its rivals to raise its price relative to its rivals without losing all of its sales. Market power explains the concept of Price takers and Price makers. It is the ability of a firm to raise its profit margins. According to the classification of markets, perfectly competitive markets have no market power and hence they are termed as “PRICE TAKERS”. On the other hand, a firm with total market power can raise prices without losing any customers to competitors and hence they are termed as “PRICE MAKERS”.
The product honestly looks astonishing, its something I would wear or see people in New York wearing on the streets of SoHo. Also, the way I graphically designed my shirt can relate to some of other clothing pieces that are in the high fashion market of today. The design falls into a gothic and fashionable category which is what I was in fact going for. Vintage rock shirts and distressing is really a essential in one 's closet and this clothing piece that ive designed would fit perfectly. Completing my personal project was a great learning experience.