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International Business Case Study: IBM

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IBM
IBM - International Business Machines Corporation, headquartered in Armonk, New York, US is one of the leading multinational technology and consulting organization. Its forte lies in marketing computer peripherals - hardware and software, hosting and consultation solutions including computers, social and technological attributes.
It started out in a small village in Endicott, US, in 1911 when it was known as CTR - Computing Tabulating Recording Company because it was formed after merging three different companies - Tabulating Machine company, Computing Scale company and International Time Recording company, until the year 1924, when changed its name to what is we today know as IBM. The company has been nicknamed Big Blue for its size and …show more content…

Upon its acquisition, IBM left off one of its mainstream product lines, ThinkPad which was acquired by Lenovo in the year 2005which is now sold under its own franchise.
With the onset of technological revolution, IBM took the market with storm, keeping its firm roots in sectors like computing, microprocessors, data storage devices, gaming consoles and many more. Currently used consoles like Xbox 360, Sony PS3, Wii and Nintendo all use IBM manufactured microprocessors so do majority of the electronically operating devices.
IBM's style of process development and unified organizational culture has been laid by its ex-CEO, Thomas J Watson. Watson led IBM from 1914 to 1956. During his tenure, Watson laid the firm foundation of IBM as one the strongest and the most innovative technological firm of its time. This is reflective in IBM's product and customer services.
IBM has transcended some of other big players in the arena of IT services and computers. In 2011, IBM excelled Microsoft with a closing value of $214 billion leaving behind the technology giant at $213.2 billion and a year later acquired Texas Memory Systems to expand its technology department further while upgrading the quality and the quantity of its

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