IEG Case Study

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The Institute of Economic Growth (IEG) was founded in 1952, by V. K. R. V. Rao, the renowned Indian economist and became operational in 1958. Over the years, the institute has developed into one of the leading research centers in the field of social and policy matters, with a faculty consisting of 30 scientists, many of the past members such as V. T. Krishnamachari, C. D. Deshmukh,P.N.Dhar, A.M.Khusro,Dharm Narain, C. Rangarajan, C.H. Hanumantha Rao, Nitin Desai, T. N. Madan, P. C. Joshi and Bimal Jalan award winning scholars, working in the fields of sociology, economics and demography. The Institute's areas of research may be broadly classified into following sections: 1. Agriculture and rural development 2. Environment and resource economics…show more content…
It further induces a number of jobs for unskilled labor for the tasks of sorting, grading, labelling etc.  A subduing effect on inflation in economy is felt due to elimination of number of intermediaries since organized retail purchases directly from the farmers and other suppliers which helps in squeezing the supply and hence consumers are offered a lower price than the traditional channels.  The dissemination of organized retailing helps in alleviating the price volatility of essential commodities like sugar, tomatoes, onions etc by making them available throughout the year.  The governments in emerging economies have taken policy measures to ameliorate the operating conditions for unorganized retail as suggested by the international experiences. Consumers have chiefly gained with the evolution of organized outlets through the availability of better quality products, lower prices, one-stop shopping, choice of additional brands and products, family shopping, and fresh…show more content…
The author conducted descriptive research design using mall intercept survey method using structured questionnaire for data collection. A data of 1040 food and grocery retail customers from upgraded vicinity kirana stores, supermarkets, hypermarkets in conjoint cities of Hyderabad and Secunderabad in Andhra Pradesh in India was taken. The various statistical tools like mean, standard deviation, factor analysis and multivariate analysis yields that the retail format choice decisions have significant association with shopper’s age,occupation,gender,family size, monthly household income and distance travelled to store. The shopper’s demographic attributes also resulted in varied choice

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