IKEA is a worldwide prestigious expansive furniture retail established in 1943 by Ingvar Kamprad in Sweden. The main business likes stationary of mail order, grocery etc. At last swinging to furniture as its fundamental business. At present, it has 292 extensive scale outlets in 34 countries and locales around the globe. IKEA has been advancing the adage of “better life for everyone” since its initiation.
Introduction IKEA is a famous home furnishing retailer globally. It was established in 1943 and has been growing bigger every year. It was also known as the largest home furnishing retailer. Most of IKEA’s furniture is arranged carefully and nicely and it is prepared to be set up together by following the directions given. This causes a decrease in product packaging and expenses.
Business Background IKEA is a furniture retailer which sells finished goods to consumers and/or customers for profits. It sells a range of items: furniture, appliances, small motor vehicles and home accessories. As of January 2008, it is the world's largest furniture retailer. IKEA originated from Sweden in 1943 by then-17-year-old Ingvar Kamprad. It is a multinational group of companies which operates over 300 stores in over 40 countries which includes: Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Dominican Republic, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Lithuania, Malaysia, Netherlands, Norway, Poland, Portugal,
INTRODUCTION IKEA is a Swedish furniture company that designs and sells furniture such as beds, chairs and desks, home accessories and appliances. It was founded in Sweden in 1943 by Ingvar Kampard as a mail order business it later started to sell furniture and went on to become the world's largest furniture retailer and turning its founder Ingvar Kampard into one of the richest person on the planet. IKEA has a complex corporate structure. It is controlled by several foundations based in the Netherlands, Luxembourg and Liechtenstein. Today Ikea owns and operates around 384 stores in 48 countries and is responsible for approximately 1% of world commercial product wood consumption making it one of the largest users of wood in the retail sector.
and the first letters of his hometown where he grew up, Elmtaryd (E) and Agunnaryd (A). (Ikea, 2014). Presently worldwide, IKEA is currently known and recognized as the world’s largest furniture retailer. With 351 stores spanning across 43 countries, it is no surprise that the Mega Corporation is widely respected in the furniture industry by both competitors and other businesses alike. IKEA is widely known for its modern architectural designs for various home appliances and furniture.
Case 1: CIMB merger with Southern Bank Berhad Company profile and background CIMB Group is a leading ASEAN universal bank as it is the largest Asia Pacific (ex-Japan) investment bank and is one of the world's largest Islamic banks. CIMB Group is headquartered in Kuala Lumpur, Malaysia. CIMB offers consumer banking, wholesale banking, Islamic banking and asset management. CIMB is the fifth largest banking group by assets in Southeast Asia and at the end of June 2013 had over 40,000 staff and approximately 13 million customers. The Group's retail banking branch network is the widest in the region, with 1,061 retail branches in Malaysia, Indonesia, Singapore, Thailand and Cambodia.
IKEA facing competition from UK-based B&Q. The leading home improvement retailer in Europe, B&Q oversees a multinational chain of hardware stores and garden centres based in the United Kingdom. B&Q dominates the home improvement market in the UK with over 350 stores throughout the country. The British company also operates more than 60 international locations in China and Ireland to rank as the third-largest home improvement retail chain in the world. In total, B&Q stores employ about 20,000 workers and serve over 3 million customers each week.
Zara is the group’s most geographically diverse retail concept with 80% of its full line stores located outside of Spain. There are 2,162 Zara stores in 88 countries. Zara’s online retail format launched in 2010, and is now available in 27 countries, covering most of Europe, Asia, Australia, and the United States, and will continue to be rolled out in smaller markets. (Inditex annual report, 2015)Zara’s market positioning 5.2
With Subway dealing in fast food as well and having approximately 45,000 stores in spread in over 100 countries it is the main competitor of McDonald’s. Both companies have franchised their business to expand rapidly. In terms of brand values in millions of dollars, McDonald’s had a global share of 97 723 in 2017 compared to 21 713 by Subway. McDonald’s Corporation heavily depend on Zero Hour Contract (ZHC), workers. According to The Guardian (2003), 90% of McDonald’s UK workforce was on zero hour contract.
The three main competitors in Malaysia which are Tesco, The Store and Giant. First, Tesco is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second largest measured by profits. It has 14 countries across Asia, Europe and North America and is the grocery market leader in the UK. After joining the eighties trend for large out-of-town supermarkets, in the 1990s the company started pioneering many new innovations.